WEB MARKET

Look, Yahoo! Goes Mobile

Yahoo! has announced the upcoming launch of its Yahoo! Mobile service. It’ll be available on the mobile Web as an app developed for the Apple iPhone, and for other smartphones from Nokia, RIM, Samsung, Sony Ericsson, and Motorola as well as those using Windows Mobile. Yahoo! Mobile initially will be available today (Feb. 17) through a managed beta program, with general availability expected in Q2 2009. 

Yahoo! Mobile will offer an open environment within which consumers can bring together their favorite content and services from across the Internet. Consumers will be able to discover via results from Yahoo!’s mobile search, editor-selected content, and new maps tools. 

They can also stay connected with access to their email and social network accounts as well as instant messaging, address book and calendar tools. It’ll bring content from websites, sports teams, news sources, RSS feeds, weather, stocks, horoscopes, etc. – into a single location.

A recent research, conducted in five Western European countries and the United States by The Nielsen Company for Tellabs, has analyzed different mobile data services. It says operators can expect more network traffic from around 175 million consumers for services such as mobile Internet, E- mail, photo uploading and Multimedia Messaging (MMS).    

A managed beta program for Yahoo! Mobile has started today. Consumers interested in participating should enter http://mobile.yahoo.com into their phone’s browser.  

At launch, each version of Yahoo! Mobile is planned to be available for the US, Canada, UK, France, Germany, India, Indonesia and the Philippines. Versions for other countries will roll out over the remainder of 2009.  

Yahoo! Mobile will feature Yahoo!’s display advertising from major global advertisers.

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