Online Videos: Hulu Up,
Usage Down in the U.S.
The U.S. Internet users
viewed 13.1 billion online videos during the month of February,
representing a decline of 12% versus January. However, the number of
Hulu video viewers went up 42% in February. YouTube still leads with 41%
of online videos viewed and just under 100 million unique viewers. The
findings come from researcher comScore.
In February, Google Sites
continue to rank as the top U.S. video property with 5.3 billion videos
viewed (41% online video market share), with YouTube.com accounting for
more than 99% of all videos viewed at the property.
Fox Interactive Media ranked
second with 463 million videos (3.5%), followed by Yahoo! Sites with 353
million (2.7%), Hulu with 333 million (2.5%) and Microsoft Sites with
259 million (2.0%). Hulu climbed two positions in the ranking to #4,
after experiencing a 33% jump in video views on the heels of its Super
Bowl commercial at the outset of the month.
|
Top U.S. Online Video
Properties* by Videos Viewed
February
2009
Total U.S. – Home/Work/University
Locations
Source: comScore Video
Metrix
|
|
Property |
Videos
(000) |
Share (%) of
Videos |
|
Total Internet |
13,072,164 |
100.0 |
|
Google Sites |
5,348,579 |
40.9 |
|
Fox
Interactive Media |
462,620 |
3.5 |
|
Yahoo! Sites |
353,489 |
2.7 |
|
Hulu
|
332,504 |
2.5 |
|
Microsoft Sites |
259,002 |
2.0 |
|
Viacom Digital |
248,103 |
1.9 |
|
Turner Network |
169,486 |
1.3 |
|
AOL
LLC |
117,119 |
0.9 |
|
Disney Online |
116,104 |
0.9 |
|
CBS Interactive |
111,762 |
0.9 |
*Rankings based on video content sites;
excludes video server networks. Online video includes both streaming
and progressive download video.
More than 145 million U.S.
Internet users watched an average of 90 videos per viewer in February.
Google Sites maintained its lead with nearly 100 million viewers during
the month, representing 69% of those who watched video.
Fox Interactive ranked
second with 53.8 million viewers, followed by Yahoo! Sites (41.8
million), and Hulu (34.7 million). Of the top ten video properties, Hulu
experienced the largest increase in unique viewers compared to January,
growing 42% to 34.7 million viewers.
|
Top U.S. Online Video
Properties* by Unique Viewers
February 2009
Total U.S. – Home/Work/University
Locations
Source: comScore Video
Metrix
|
|
Property |
Unique Viewers (000) |
Average Videos per Viewer |
|
Total Internet |
145,177 |
90.0 |
|
Google Sites |
99,395 |
53.8 |
|
Fox Interactive Media |
53,794 |
8.6 |
|
Yahoo! Sites |
41,679 |
8.5 |
|
Hulu |
34,731 |
9.6 |
|
Microsoft Sites |
28,490 |
9.1 |
|
CBS Interactive |
24,574 |
4.5 |
|
AOL LLC |
22,778 |
5.1 |
|
Viacom Digital |
22,051 |
11.3 |
|
Turner Network |
20,119 |
8.4 |
|
Disney Online |
12,699 |
9.1 |
*Rankings based on video content sites;
excludes video server networks. Online video includes both streaming
and progressive download video.
Other major findings:
-
75.5% of the total
U.S. Internet audience viewed online video.
-
The average online
video viewer watched 312 minutes of video (more than 5 hours)
-
98.8 million viewers
watched 5.3 billion videos on YouTube.com (53.8 videos per viewer).
-
41.2 million viewers
watched 384 million videos on MySpace.com (8.5 videos per viewer).
-
The duration of the
average online video was 3.5 minutes.
The data was released by
comScore Tuesday (March 24).
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