Web
Toppers in the U.S.
The
Tax category led as the top-gaining category while Job Search,
Government and travel-related sites also witnessed strong gains. This is
revealed by research firm comScore in its monthly analysis of U.S.
consumer activity at the top online properties for January 2009. Google
leads, Facebook at No. 10.
Google
Sites continued to lead as the most visited property in January with 151
million visitors, followed by Yahoo! Sites with 146.1 million visitors
and Microsoft Sites with 125.6 million visitors. Facebook climbed one
spot to capture the No. 10 position with 57.2 million visitors, marking
the first time in its history that Facebook has reached the Top 10.
|
comScore Top 10
Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
January 2009 vs. December 2008
Total U.S. - Home, Work and University Locations
Source: comScore Media Metrix |
|
|
Total Unique Visitors (000) |
|
Dec-08 |
Jan-09 |
%
Change |
Rank by Unique Visitors |
|
Total Internet : Total Audience |
190,650 |
191,863 |
1 |
N/A |
|
TaxACT |
549 |
5,883 |
972 |
205 |
|
H&R Block |
1,611 |
6,073 |
277 |
196 |
|
IRS.GOV |
4,313 |
14,663 |
240 |
69 |
|
Intuit |
6,139 |
16,172 |
163 |
60 |
|
Oprah.com |
2,539 |
5,077 |
100 |
232 |
|
Gamevance.com |
6,644 |
12,170 |
83 |
91 |
|
Usmagazine.com |
3,117 |
5,057 |
62 |
234 |
|
ABC.com |
5,496 |
8,760 |
59 |
126 |
|
ED.gov |
4,469 |
7,080 |
58 |
163 |
|
Indeed |
5,167 |
7,541 |
46 |
157 |
*Ranking based on
the top 250 properties in January 2009.
In the
top 50 ad focus ranking, Platform-A led the January ad focus ranking,
reaching 91% of the nearly 192 million Americans online. Yahoo! Network
ranked second, reaching 86%, while ValueClick Networks captured the
third position with an 84% reach. Traffic Marketplace moved up one
position in the ranking to No. 5 reaching 77%, while Tribal Fusion
jumped three spots to No. 8 with a 75% reach.
|
comScore Top 10 Gaining Site Categories* by Percentage Change in
Unique Visitors (U.S.)
January 2009 vs. December
2008
Total U.S. - Home, Work and University Locations
Source: comScore Media Metrix |
|
|
Total Unique Visitors (000) |
|
Dec-08 |
Jan-09 |
%
Change |
|
Total Internet : Total Audience |
190,650 |
191,863 |
1 |
|
Business/Finance – Taxes |
8,935 |
24,703 |
176 |
|
Travel - Ground/Cruise |
8,942 |
13,028 |
46 |
|
Career Services & Development - Job Search |
18,826 |
26,702 |
42 |
|
Career Services & Development - Career Resources |
38,911 |
48,900 |
26 |
|
Retail - Computer Software |
30,186 |
37,545 |
24 |
|
News/Information - Politics |
11,992 |
13,710 |
14 |
|
Travel - Hotels/Resorts |
26,671 |
29,976 |
12 |
|
Government |
80,564 |
89,662 |
11 |
|
Travel - Online Travel Agents |
35,565 |
38,973 |
10 |
|
Business/Finance - Online Trading |
10,758 |
11,743 |
9 |
*Beginning with January 2009 comScore Media Metrix data,
each media entity
in comScore’s Client Focused Dictionary can only be classified into
one content category and subcategory.
|
comScore Top 50
Properties (U.S.)
January 2009
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix |
|
Rank |
Property |
Unique Visitors
(000) |
|
Rank |
Property |
Unique Visitors
(000) |
|
|
Total Internet : Total Audience |
191,863 |
|
|
|
|
|
1 |
Google Sites |
151,010 |
|
26 |
Target Corporation |
28,628 |
|
2 |
Yahoo! Sites |
146,131 |
|
27 |
Time
Warner - Excluding AOL |
27,209 |
|
3 |
Microsoft Sites |
125,568 |
|
28 |
Weatherbug Property |
26,944 |
|
4 |
AOL
LLC |
108,441 |
|
29 |
Bank
of America |
26,322 |
|
5 |
Fox
Interactive Media |
90,510 |
|
30 |
United Online, Inc |
26,048 |
|
6 |
Ask
Network |
74,742 |
|
31 |
Gorilla Nation |
25,585 |
|
7 |
eBay |
72,160 |
|
32 |
AT&T, Inc. |
25,574 |
|
8 |
Amazon Sites |
64,768 |
|
33 |
Answers.com Sites |
25,563 |
|
9 |
Wikimedia Foundation Sites |
62,737 |
|
34 |
Demand Media |
25,447 |
|
10 |
FACEBOOK.COM |
57,232 |
|
35 |
CareerBuilder LLC |
24,750 |
|
11 |
Glam
Media |
55,293 |
|
36 |
Everyday Health |
24,717 |
|
12 |
Turner Network |
54,877 |
|
37 |
Shopzilla.com Sites |
24,097 |
|
13 |
Apple Inc. |
54,194 |
|
38 |
Photobucket.com LLC |
23,928 |
|
14 |
CBS
Corporation |
53,539 |
|
39 |
WordPress |
23,730 |
|
15 |
New
York Times Digital |
49,110 |
|
40 |
Real.com Network |
23,359 |
|
16 |
Viacom Digital |
46,510 |
|
41 |
Expedia Inc |
22,703 |
|
17 |
Weather Channel, The |
40,056 |
|
42 |
JPMorgan Chase Property |
22,399 |
|
18 |
craigslist, inc. |
39,437 |
|
43 |
Monster Worldwide |
22,244 |
|
19 |
AT&T
Interactive Network |
38,184 |
|
44 |
Gannett Sites |
21,829 |
|
20 |
Adobe Sites |
35,315 |
|
45 |
WorldNow - ABC Owned Sites |
21,586 |
|
21 |
Comcast Corporation |
33,940 |
|
46 |
WebMD Health |
21,185 |
|
22 |
Wal-Mart |
33,513 |
|
47 |
iVillage.com: The Womens Network |
21,002 |
|
23 |
Superpages.com Network |
32,558 |
|
48 |
NBC
Universal |
20,974 |
|
24 |
Verizon Communications Corporation |
32,412 |
|
49 |
WhitePages |
19,351 |
|
25 |
Disney Online |
30,345 |
|
50 |
ESPN |
19,266 |
|
comScore Ad Focus Ranking (U.S.)
January 2009
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix |
|
Rank |
Property |
Unique Visitors (000) |
Reach % |
|
Rank |
Property |
Unique Visitors (000) |
Reach % |
|
|
Total Internet : Total Audience |
191,863 |
100% |
|
|
|
|
|
|
1 |
Platform-A** |
174,586 |
91% |
|
26 |
AdBrite** |
89,649 |
47% |
|
2 |
Yahoo! Network** |
164,712 |
86% |
|
27 |
YOUTUBE.COM |
82,772 |
43% |
|
3 |
ValueClick Networks** |
160,261 |
84% |
|
28 |
Centro - Potential Reach |
81,559 |
43% |
|
4 |
Google Ad Network** |
158,481 |
83% |
|
29 |
Vibrant Media** |
79,908 |
42% |
|
5 |
Traffic Marketplace** |
146,903 |
77% |
|
30 |
MYSPACE.COM* |
75,639 |
39% |
|
6 |
Yahoo! Sites |
146,131 |
76% |
|
31 |
NNN Total Newspapers: U.S. |
74,800 |
39% |
|
7 |
Specific Media** |
145,929 |
76% |
|
32 |
Ask Network |
74,742 |
39% |
|
8 |
Tribal Fusion** |
143,869 |
75% |
|
33 |
Pulse 360** |
71,075 |
37% |
|
9 |
Google |
143,116 |
75% |
|
34 |
Gorilla Nation Media - Potential Reach |
68,684 |
36% |
|
10 |
24/7 Real Media** |
141,604 |
74% |
|
35 |
IAC Ad Solutions - Potential Reach |
66,759 |
35% |
|
11 |
Tremor Media - Potential Reach |
136,867 |
71% |
|
36 |
Undertone Networks** |
66,083 |
34% |
|
12 |
Casale Media - MediaNet** |
136,772 |
71% |
|
37 |
Career Ad Network** |
65,936 |
34% |
|
13 |
Turn, Inc** |
132,949 |
69% |
|
38 |
ITN Digital Networks - Potential Reach |
65,705 |
34% |
|
14 |
Adconion Media Group** |
130,717 |
68% |
|
39 |
Kontera** |
64,928 |
34% |
|
15 |
interCLICK** |
126,706 |
66% |
|
40 |
TattoMedia** |
61,677 |
32% |
|
16 |
CPX Interactive** |
125,764 |
66% |
|
41 |
IB
Local Network |
58,414 |
30% |
|
17 |
DRIVEpm** |
125,255 |
65% |
|
42 |
EBAY.COM |
57,520 |
30% |
|
18 |
ADSDAQ by ContextWeb** |
121,022 |
63% |
|
43 |
Adify** |
57,380 |
30% |
|
19 |
Revenue Science** |
114,122 |
59% |
|
44 |
FACEBOOK.COM |
57,232 |
30% |
|
20 |
Digital Broadcasting Group (DBG) - Potential Reach |
111,698 |
58% |
|
45 |
MSN.COM Home Page |
56,481 |
29% |
|
21 |
MSN-Windows Live |
111,695 |
58% |
|
46 |
Glam Media |
55,293 |
29% |
|
22 |
Collective Network** |
111,322 |
58% |
|
47 |
AMAZON.COM |
54,562 |
28% |
|
23 |
Burst Media** |
109,043 |
57% |
|
48 |
NNN Top 25 |
52,326 |
27% |
|
24 |
AOL Media Network |
108,441 |
57% |
|
49 |
Business.com Network |
51,586 |
27% |
|
25 |
BrightRoll Video Network - Potential Reach |
98,179 |
51% |
|
50 |
QuadrantONE - Potential Reach |
47,754 |
25% |
Reach % denotes the
percentage of the total Internet population that viewed a particular
entity at least once in January. For instance, Yahoo! Sites was seen
by 76 percent of the nearly 192 million Internet users in January.
* Entity has assigned some portion of traffic to other syndicated
entities.
** Denotes an advertising network.
The
findings were released by comScore on Feb. 19.
|
|
