Top 20
Online Entertainers in Japan
Nearly 74% of Japan’s online population visited a site in the
entertainment category during February 2009. And Japanese Internet users
spent nearly 15% of their total time online on entertainment sites,
reveals research firm comScore.
“Entertainment sites, which include online video, TV, and music
destinations, continue to be among the most popular
sites on the Web,”
says Maru Sato, managing director of comScore Japan.
More
than 45.7 million visitors visited an entertainment site in February,
representing nearly 74% of the Japanese online population.
YouTube.com
had the largest audience with 21.7 million visitors, representing a
reach of 35%.
Other
heavily trafficked entertainment properties included Sony Online (15.2
million visitors), iTunes Software Application (12.1 million visitors),
Nicovideo.jp (11.2 million visitors), and Fuji Television Network (7.5
million visitors).
|
Top
Entertainment Sites in Japan by Unique Visitors
February 2009
Total Japan Internet Audience*, Age 15+ - Home & Work Locations
Source:
comScore World Metrix |
|
|
Total Unique Visitors (000) |
Reach |
Average Minutes per Visitor |
|
Total Internet : Total Audience |
62,052 |
100.0% |
979.5 |
|
Entertainment |
45,716 |
73.7% |
201.1 |
|
YouTube.com |
21,701 |
35.0% |
187.0 |
|
Sony
Online |
15,205 |
24.5% |
10.6 |
|
iTunes Software (App) |
12,107 |
19.5% |
N/A |
|
NICOVIDEO.JP |
11,246 |
18.1% |
192.9 |
|
Fuji
Television Network |
7,454 |
12.0% |
6.8 |
|
Yahoo! Entertainment |
7,443 |
12.0% |
28.9 |
|
Yahoo! Music |
6,994 |
11.3% |
16.1 |
|
Oricon |
6,866 |
11.1% |
5.0 |
|
GYAO.JP |
6,214 |
10.0% |
32.8 |
|
Yahoo! Movies |
4,745 |
7.6% |
7.5 |
|
TBS
Group |
4,550 |
7.3% |
4.6 |
|
Yahoo! TV |
4,451 |
7.2% |
10.3 |
|
VEOH.COM |
4,377 |
7.1% |
54.8 |
|
Nippon Television Network |
4,012 |
6.5% |
5.3 |
|
NHK.OR.JP |
3,821 |
6.2% |
9.1 |
|
DAILYMOTION.COM |
3,728 |
6.0% |
45.5 |
|
WindowsMedia |
3,546 |
5.7% |
5.3 |
|
PANDORA.TV |
3,514 |
5.7% |
63.9 |
|
CBS
Interactive |
3,443 |
5.5% |
4.5 |
|
TV-ASAHI.CO.JP |
3,277 |
5.3% |
4.9 |
*Excludes visits from public computers
such as Internet cafes or access from mobile phones or PDAs.
Japanese visitors spent an average of nearly three and a half hours (201
minutes per visitor) at entertainment sites in February, with Japan
ranking sixth among the 37 individual countries currently reported by
comScore.
Of the
20 most visited entertainment sites, Nicovideo.jp led the ranking in
terms of engagement with an average of 193 minutes spent per visitor on
the video site during the month, followed closely by YouTube.com at 187
minutes.
The
information was released by comScore yesterday (April 9).
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