Internet Going Mobile: Study
The
number of people using their mobile devices to access news and
information on the Internet more than doubled from January 2008 to
January 2009. Among the audience of 63.2 million people, 22.4 million
(35%) did so daily; more than double the size of the audience last year,
reports comScore.
|
Accessed News and
Information* by Frequency of Access
Three-month Average
Ending January 2008 and January 2009
U.S. Mobile Phone Users
comScore, Inc. |
|
|
Unique Users (000s) |
|
Frequency of Mobile Internet
Access |
Jan-08 |
Jan-09 |
% Change |
|
Daily |
10,821 |
22,369 |
107 |
|
Weekly |
10,312 |
19,283 |
87 |
|
Ever in the month |
36,870 |
63,182 |
71 |
*Excludes social
networking
In
January, 22.3 million people accessed news and information via a
downloaded application. Maps are the most popular downloaded application
with 8.2 million users, while search was the overwhelmingly favored use
for SMS-based news and information access, with 14.1 million users.
Overall, 32.4 million people used SMS to access news and information in
January.
|
Fastest-Growing Categories for Daily Mobile Web Access *
Three-month Average Ending January
2008 and January 2009
U.S. Mobile Phone Users
comScore, Inc. |
|
|
Unique Users (000) |
|
|
Daily Unique Users Jan-08 |
Daily Unique Users Jan-09 |
% Change |
|
Accessed News and Information (any) |
10,821 |
22,369 |
107 |
|
Accessed social networking site or
blog |
1,761 |
9,278 |
427 |
|
Traded stocks or accessed financial
account |
1,135 |
3,274 |
188 |
|
Accessed movie information |
1,077 |
3,072 |
185 |
|
Accessed business directories |
939 |
2,447 |
161 |
|
Accessed entertainment news |
2,104 |
5,470 |
160 |
*For
categories of usage with monthly audiences above 15 million
Young
males are the most avid users of mobile news and information, with half
of 18 to 34-year-old males engaging in the activity. The mobile Internet
is also quite popular among females in the 18 to 24-year-old
demographic, with 40% accessing it at least once in January.
Bookmark this on Delicious
Seed
Newsvine
Your
Comments:
