Germans Like Social Networking and Multimedia
Here
are the rankings of the largest and fastest-growing Internet properties
in Germany during the past year. It’s based on data from the comScore
World Metrix audience measurement service. The data is released today
(Mar. 9). Social networking sites Yasni.de and Facebook.com rank as the
fastest growing properties.
The
total German Internet audience grew 11% versus the previous year to 37.6
million visitors in January 2009, says comScore. Amongst the fastest
growing site categories were multimedia (up 36% to 23.8 million
visitors), social networking (up 36% to 23.6 million visitors),
entertainment (up 30% to 29.2 million visitors), and instant messengers
(up 25% to 19.4 million visitors).
Top Gaining Site Categories January 2009
vs. January 2008
|
Top 10 Gaining Categories by Number of German Unique Visitors*
January 2009 vs. January
2008
Total Germany, Age 15+ - Home and Work Locations*
Source: comScore World Metrix |
|
Site Category |
Total Unique Visitors (000) |
|
Jan-2008 |
Jan-2009 |
%
Change |
|
Total Internet : Total Audience |
33,904 |
37,646 |
11% |
|
Weather |
4,296 |
5,875 |
37% |
|
Multimedia |
17,504 |
23,770 |
36% |
|
Social Networking |
17,378 |
23,564 |
36% |
|
Shipping |
3,644 |
4,793 |
32% |
|
Entertainment |
22,402 |
29,189 |
30% |
|
Instant Messengers |
15,543 |
19,421 |
25% |
|
Portals |
24,849 |
30,882 |
24% |
|
Services |
25,956 |
32,170 |
24% |
|
News/Information |
17,091 |
21,056 |
23% |
|
Gambling |
6,284 |
7,702 |
23% |
* Excludes traffic from public
computers such as Internet cafes or access from mobile phones or
PDAs.
Social
networking sites, Yasni.de and Facebook.com were Germany’s fastest
gaining properties during the period, followed by avatar-based
social-gaming site, Pennergame.de.
Elsewhere, there were gains for the weather, shipping, news/information
and gambling categories, while continued traction for the Firefox Web
browser helped the Mozilla organisation grow 72% to 7.2 million visitors
over the same period.
Top
Gaining Properties January 2009 vs. January 2008
|
Top 10 Gaining Properties by Number of German Unique Visitors*
January 2009 vs. January 2008
Total Germany, Age 15+ - Home and Work Locations*
Source: comScore World Metrix |
|
Property |
Total Unique Visitors (000) |
|
Jan-2008 |
Jan-2009 |
%
Change |
|
Total Internet : Total Audience |
33,904 |
37,646 |
11% |
|
Yasni.de |
323 |
2,037 |
530% |
|
Facebook.com |
556 |
3,143 |
465% |
|
Pennergame.de |
697 |
1,793 |
157% |
|
Quoka Verlag |
1,118 |
1,977 |
77% |
|
The Mozilla Organization |
4,205 |
7,219 |
72% |
|
Deutsche Post AG Sites |
2,752 |
4,033 |
47% |
|
Preisroboter.de |
1,184 |
1,674 |
41% |
|
United Online, Inc |
2,222 |
3,018 |
36% |
|
Gameforge Sites |
1,805 |
2,442 |
35% |
|
ZDF Sites |
1,824 |
2,342 |
28% |
*Ranking based on the top 100 German properties in January 2009.
** Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs.
Several
properties gained in the Top 25 Property ranking, most notably
ProSiebenSat1 Sites, which ascended seven places to #3, primarily from
Web traffic acquisitions, including Billiger.de and Wer-Weiss-Was.de.
Top 25 Properties for January 2009
|
Top 25 Properties by Number of German Unique Visitors*
January 2009 vs. January
2008
Total Germany, Age 15+ - Home and Work Locations*
Source: comScore World Metrix |
|
Jan-09 Rank |
Jan-08 Rank |
Property |
Total Unique Visitors (000) Jan-09 |
|
N/A |
N/A |
Total Internet : Total Audience |
37,646 |
|
1 |
1 |
Google Sites |
30,370 |
|
2 |
3 |
Microsoft Sites |
21,939 |
|
3 |
10 |
ProSiebenSat1 Sites |
20,147 |
|
4 |
2 |
eBay |
19,614 |
|
5 |
5 |
AOL LLC |
18,208 |
|
6 |
4 |
United-Internet Sites |
17,837 |
|
7 |
8 |
Arcandor AG |
17,500 |
|
8 |
6 |
Wikimedia Foundation Sites |
16,782 |
|
9 |
9 |
T-Online Sites |
16,629 |
|
10 |
18 |
Verlagsgruppe Georg von Holtzbrinck |
15,910 |
|
11 |
12 |
Yahoo! Sites |
13,854 |
|
12 |
7 |
Otto Gruppe |
13,087 |
|
13 |
13 |
Amazon Sites |
12,841 |
|
14 |
21 |
Axel Springer AG |
12,702 |
|
15 |
32 |
Hubert Burda Media |
12,588 |
|
16 |
23 |
RTL Group Sites |
12,508 |
|
17 |
11 |
Deutsche Telekom |
11,273 |
|
18 |
15 |
freenet AG |
9,924 |
|
19 |
16 |
Lycos Europe Sites |
9,442 |
|
20 |
14 |
Vodafone Group |
8,430 |
|
21 |
20 |
Fox Interactive Media |
8,144 |
|
22 |
36 |
The Mozilla Organization |
7,219 |
|
23 |
22 |
ARD Sites |
7,102 |
|
24 |
28 |
Sparkassen-Finanzgruppe |
5,851 |
|
25 |
34 |
Apple Inc. |
5,577 |
*Ranking based on the top 100 German
properties in January 2009.
** Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs.
Other
properties that gained in the ranking include Verlagsgruppe Georg von
Holtzbrinck (up eight spots to #10), Axel Springer AG (up seven spots to
#14) and Hubert Burda Media (up 17 spots to #15).
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