WEB MARKET

Yahoo! Searches CMO, Gets Elisa Steele

Elisa Steele has joined the company as chief marketing officer. Among an array of responsibilities, Steele will look after Yahoo!'s brand and its global marketing strategy. She reports to Yahoo! CEO Carol Bartz. 

"Yahoo!'s marketing strategy and teams have become decentralized over time – hiring Elisa in the CMO role will quickly mobilize our plan to integrate the function globally and more effectively represent the Yahoo! brand," believes Bartz. 

Earlier in January this year, Yahoo! had appointed Bartz, who was executive chairman of Autodesk, as its CEO and a member of the Board of Directors. In November last year, Yahoo! CEO Jerry Yang had decided to quit and resume his role as Chief Yahoo! and a Board Member. 

Prior to joining Yahoo!, Steele was senior vice president of corporate marketing at NetApp, where she handled the company's global brand strategy including global communications, corporate relations, and integrated marketing functions.  

Before NetApp, Steele managed Sun's integrated marketing and merchandising activities. Yahoo! says her professional experience also includes management positions at iPlanet eCommerce Solutions, JavaSoft, and AT&T.  

"I'm excited to join the team and help unleash the incredible power of the Yahoo! brand," said Steele. "I look forward to working closely with Carol and the entire organization to help renew the company's focus on its customers and to reassert the brand's relevance around the world."  

She holds a master of business administration degree from San Francisco State University and a bachelor of business administration degree from the University of New Hampshire.

Photo courtesy: Yahoo!

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