Will
Bing Help You Search the Web?
At a
time when search engines are running out of steam and have become a
perpetual pain for the web surfers, Microsoft promises relief. To be
deployed worldwide on Wednesday, June 3, Microsoft's new search at
Bing.com aims to help users deal with information overload.
Instead
of calling it a search engine, Microsoft says it’s a “Decision Engine”
to help people make better decisions.
"Today,
search engines do a decent job of helping people navigate the Web and
find information, but they don't do a very good job of enabling people
to use the information they find," said Steve Ballmer, Microsoft CEO.
"When we set out to build Bing, we grounded ourselves in a deep
understanding of how people really want to use the Web. Bing is an
important first step forward in our long-term effort to deliver
innovations in search.”
My Techbox Online had
analyzed the “Web Search” market in January 2009, saying “the Google-led
search brigade comprising Google, Yahoo!, Microsoft, and a few smaller
ones will keep thriving on the confusion created around search.” (Read:
Future of 10 Global Tech Markets in 2009)
Microsoft says that results from a custom comScore (a web market
research company) study across core search engines show that as many as
30% of searches are abandoned without a satisfactory result. The data
also showed that approximately two-thirds of the remaining searches
required a refinement or requery on the search results page.
As the current search technology is too crude, last month My Techbox
Online had tried to find a definition for today’s search engines:
“a web-based software
utility that searches everything for you except what you want.” (Read:
Can Google Search the Stray Dogs?)
According to Microsoft, Bing is specifically designed to build on the
benefits of today's search engines but begins to move beyond this
experience with a new approach to user experience and intuitive tools to
help customers make better decisions.
Initially, it’ll focus on four vertical areas: making a purchase
decision, planning a trip, researching a health condition, or finding a
local business.
It’ll
begin to roll out over the coming days and will be fully deployed
worldwide by June 3.
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