Over
100 Billion Searches in a Month
According to a comScore study released Monday (Aug. 31) of the global
search market, more than 113 billion searches were conducted in July
2009, representing a 41% increase versus year ago. Google Sites
attracted more searches than any other search engine with 76.7 billion
searches conducted, or 67.5% market share.
Yahoo!
Sites ranked second worldwide with 8.9 billion searches (7.8% share),
followed by Chinese search engine Baidu with 8 billion searches (7.0%
share). Most of the top search properties worldwide experienced
significant growth in search query volume versus last year, with Russian
search engine Yandex growing at the fastest rate (94%) among the top
ten.
|
Worldwide Search Market Overview
July 2009
vs. July 2008
Total Worldwide – Age 15+, Home/Work Locations
Source: comScore qSearch |
|
|
Searches (MM)
|
|
July 2008
|
July 2009
|
Percent Change
|
|
Total Internet
|
80,554
|
113,685
|
41%
|
|
Google Sites
|
48,666 |
76,684 |
58% |
|
Yahoo! Sites
|
8,689 |
8,898 |
2% |
|
Baidu.com Inc.
|
7,413 |
7,976 |
8% |
|
Microsoft Sites
|
2,349 |
3,317 |
41% |
|
eBay |
1,223 |
1,723 |
41% |
|
NHN Corporation
|
1,243 |
1,526 |
23% |
|
Ask Network
|
929 |
1,291 |
39% |
|
Yandex |
663 |
1,290 |
94% |
|
AOL LLC |
1,148 |
1,023 |
-11% |
|
Facebook.com
|
743 |
879 |
18% |
Among
the five global regions, Europe accounted for the highest share of
searches at 32.1%, followed by Asia Pacific (30.8%) and North America
(22.1%). According to researcher comScore, Latin America exhibited the
heaviest search behavior per person with an average of 13 search usage
days in July and 130 searches per searcher.
Europe
had the second highest overall search volume per person (117 searches
per searcher) while North America exhibited the second heaviest
frequency (12.5 search usage days per searcher).
|
Worldwide Search Market Overview by Region
July 2009
Total Worldwide – Age 15+, Home/Work Locations
Source: comScore qSearch |
| |
Searches (MM) |
Share (%) of Searches
|
Search Usage Days Per Searcher
|
Searches Per Searcher
|
|
Worldwide |
113,685 |
100.0% |
11.0 |
103.3 |
| Europe
|
36,446
|
32.1%
|
11.8
|
116.9
|
| Asia
Pacific |
35,001
|
30.8%
|
9.3
|
84.7
|
| North
America |
25,095
|
22.1%
|
12.5
|
110.6
|
| Latin
America |
10,524
|
9.3%
|
13.0
|
130.4
|
| Middle
East - Africa |
6,619
|
5.8%
|
10.5
|
97.3
|
Bookmark this on Delicious
 Seed
Newsvine
Your
Comments:
|
|
