Social
Media Metrics monitors over 20 million blogs, 5 million forum posts, and
30,000 online news sources, social networks, and microblogs including
Twitter. The system enables users to build customised searches to track
keywords related to their company, industry, and competitors, while
isolating specific geographic, demographic, and language parameters.
PR
Newswire, a subsidiary of United Business Media, has announced the
launch of Social Media Metrics across EMEA (Europe, Middle East, Africa)
and India regions. It’s a new intelligence tool powered by Sentiment
Metrics. It can enable communications professionals and marketers to
monitor, analyse, and measure the impact of what is being said about an
organisation, brand, spokesperson, or competitor across the social media
landscape.
"Blogs,
message boards, and discussion threads can reveal invaluable information
about how messages are resonating, what customers are saying about an
organisation, who is supporting a brand, and when crisis situations are
developing," said Allison Murphy, product manager for PR Newswire's
monitoring and measurement services.
"However, sorting through the reams of information in the social media
universe and interpreting the data effectively can be an extremely
daunting task. With the launch of the Social Media Metrics service,
communications professionals can now understand and intelligently
determine how key audiences and the public in general are reacting to
and even dictating the way their organisation and brands are portrayed
within the various online and social media circles."
"With
the spread of user-generated media such as blogs and discussion forums,
consumers have become more influential than ever before and often, what
they are saying can make or break a brand," said Leon Chaddock, managing
director of Sentiment Metrics. "As new media continues to grow in
influence, the companies and brands that utilise social media
intelligence to either build on positive feedback, or to quickly respond
to emerging crisis situation's will rise to the top, while those that
ignore the influence of online voices will risk losing out on valuable
opportunities and in some cases, suffering irreparable damage to their
brand."
How it
works? When search criteria is established, Social Media Metrics
provides information on the data it tracks through a series of
analytical tools. Social Media Metrics' Authority Score can reveal the
impact of a blog or social media network on a brand or communication by
providing the number of inbound links from other social media sites.
The Top
Topics Report identifies the most frequently discussed topics
surrounding a brand and/or its competitors. Social Media Metrics'
Sentiment Report delivers additional insight on social media mentions by
establishing whether discussions are positive, neutral, or negative. Key
to the Sentiment Report tool is the ability to create alerts that
isolate negative mentions and warn the user that a potential crisis may
be building.
"The
longer it takes to respond to a negative situation developing on social
media channels, the worse the situation could be," continued Murphy. "An
alert dedicated only to negative mentions helps to ensure that users can
respond to potentially explosive situations before they spin out of
control."
Social
Media Metrics also offers reporting capabilities that enable users to
tabulate data in customisable charts in a variety of formats, including
CSV (Comma Separated Value), graphs, and pie charts. The system's PDF Report Builder allows
users to combine graphical information with custom notes to create
reports that bring together both qualitative and quantitative analysis.
Seed Newsvine
