Yahoo! Brings Social and Soccer Closer on its Site
Yahoo! En Espanol has launched a social media feature on Yahoo! En
Espanol Deportes that highlights users' real-time activities on its
soccer site. The new news ticker-style feature, located on the upper
right hand corner of the page, is the latest addition to the company's
soccer community site.
It
provides users with an instant connection to the sport and other
enthusiasts globally by allowing them to see what other users are doing
on the site -- whether it's becoming fans of a team, commenting on or
recommending an article or replying to or rating a comment.
There
are other dedicated soccer
social networks also.
Footbo.com, for example, is an online community
for football (soccer) fans. It offers a user-generated
section for amateur football players. This section of the social network
is to enable amateur teams and players to create and manage their own
player and team profiles, among other features.
Just in
time for the start of Mexico's popular Liguilla tournament, which kicks
off on May 13, the new Yahoo! offering allows users to instantly connect
with their contacts on the Yahoo! network and activate their Yahoo!
profile from the soccer site. When users arrive on the site, they will
see highlights of all user activity, including those who are not part of
their Yahoo! network contacts.
"Our
goal is to make Yahoo! Deportes a fun and indispensable online soccer
community where fans can not only obtain comprehensive sports content,
but can also meet, connect and interact with peers and rivals," said
Armando Rodriguez, general manager, Yahoo! Hispanic Americas. "This new
social feature will allow our users to truly immerse themselves in their
beloved game of soccer and share that passion with the global online
community."
Liguilla coverage on Yahoo! En Espanol Deportes will include
up-to-the-minute tournament information, including photos, news, player
and game stats per game, user comments on photos and articles, as well
as live text-based updates every two minutes on the most important
games.
Other
features include fantasy leagues as well as pages devoted to the
European league, Major League Soccer and World Cup 2010 that feature the
latest headline news and photos.
The
Yahoo! site with new social features is at:
http://espanol.sports.yahoo.com/
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