SOCIAL NETWORKING

Are You a Social Networker?

Then here’s a report card for you to know the state of affairs in the social networking world. The status of usage in different countries comes from web market researcher comScore. While 85% of Brazilian Internet users visited a social networking site in September, it’s a popular Internet pastime in Latin America. Canada tops the list with over 86% reach.

Here’s the percent reach of social networking in different countries:

Percent Reach for Social Networking Category in Selected Countries* September 2008 vs. September 2007 Total Worldwide, Age 15+, Home and Work Locations* Source: comScore World Metrix
Country	Percent Reach
	Sep-2007	Sep-2008	Point Change
Canada	83.9	86.5	2.6
Brazil	76.0	85.3	9.3
United Kingdom	78.7	78.4	-0.3
Mexico	67.3	73.0	5.7
Spain	63.9	70.7	6.8
United States	65.8	70.2	4.5
Australia	56.5	67.5	11.1
Germany	45.9	65.5	19.6
Italy	53.0	62.2	9.1
Netherlands	55.7	61.3	5.6
Russian Federation	36.3	60.7	24.4
India	50.9	60.3	9.4
France	51.4	59.1	7.7
South Korea	52.3	58.3	6.0
Japan	56.4	55.7	-0.7
China	44.7	50.3	5.6
Taiwan	48.1	42.9	-5.2

*Includes countries with a total Internet population of at least 10 million unique visitors in September 2008.
**Excludes traffic from public computers, such as Internet cafes or access from mobile phones/PDAs.
 

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