Releasing: Terminator Salvation Movie Game on Twitter
It’s
going to be Sony Pictures Releasing International's first-ever game
created for the social networking platform, Twitter. In anticipation of
the worldwide release of the motion picture Terminator Salvation,
Twitter users will have the chance to join the human resistance against
the machines.
It was
announced Monday by Sal Ladestro, executive vice president of marketing,
Sony Pictures Releasing International (SPRI). Users can follow tweets
from the resistance at www.Twitter.com/Resistance2018.
In the
Terminator Salvation Twitter game, members of the human resistance
communicate with each other through Twitter and turn to the community
for help in decoding intercepted Skynet transmissions.
Players
earn points through timely assistance in decoding these messages and,
with these points, rise in rank within the Resistance Army. Players must
constantly be on guard against the machines, which periodically and
randomly choose a number of players and penalize them a percentage of
their points. A companion blog augments the information within Twitter
and hosts a leader board for the game.
"Twitter users can join John Connor in the war against the machines by
following the tweets at Resistance 2018. In the fight against Skynet and
the Terminators, mass communication is vital, so it's no surprise that
the resistance would turn to Twitter. We think this is the perfect
environment for the Terminator game as it allows users to interact with
the movie, their friends, and other game players instantaneously," says
Ladestro.
Twitter's micro-blogging social networking site has been expanding
exponentially across the globe in recent months. Between February 2008
and February 2009, according to SPRI, new accounts on Twitter were up
1,841%, with an 87% increase between January 2009 and February 2009
alone. It says more than 90% of Twitter users choose to make their
updates public.
Terminator Salvation is set in post-apocalyptic 2018, where John Connor
(Christian Bale) is the man fated to lead the human resistance against
Skynet and its army of Terminators. But the future that Connor was
raised to believe in is altered in part by the appearance of Marcus
Wright (Sam Worthington), a stranger whose last memory is of being on
death row.
Connor
must decide whether Marcus has been sent from the future, or rescued
from the past. As Skynet prepares its final onslaught, Connor and Marcus
both embark on an odyssey that takes them into the heart of Skynet's
operations, where they uncover the terrible secret behind the possible
annihilation of mankind.
Terminator Salvation will be released in the U.S. on May 21, 2009 by
Warner Bros. Pictures. SPRI is distributing the film in most
international territories between May 27, 2009 and June 13, 2009.
Photo courtesy: SPRI
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