Friendster Social Network Connects You with Tagalog
As
most social networks are trying to use various gimmicks to attract users
and earn sufficient money from the advertisers, Friendster, a leading
social network in Asia, is coming in Tagalog, a language in the
Philippines. Now it supports 11 languages along with a slew of other
offers including the mobile site.
Friendster.com now supports 11 languages – English, Bahasa Indonesian,
Chinese (both Simplified and Traditional), Japanese, Korean, Malay,
Spanish, Tagalog, Thai and Vietnamese.
These
languages represent over 70% of the world's Internet users, or
approximately a billion
Internet users in total. Friendster's mobile
site m.friendster.com supports 7 languages –English, Bahasa Indonesian,
Chinese (both Simplified and Traditional), Malay, Korean and Tagalog.
Friendster has also announced the ability for advertisers to target ads
on Friendster based on the language preference of the Friendster user.
With this new enhancement, advertisers can choose to target ads on
Friendster via geographic location, age, gender and/or language
preference.
In the
Philippines, for example, this will be particularly useful for
advertisers to target ads in the Tagalog language to users who have
chosen to use Friendster in Tagalog and ads in English to users who
prefer to use Friendster in English, believes the company.
However, the IDC survey finds that social network users are less
receptive to advertising. According to the survey, advertising does not
factor into consumer motivations. In fact,
users are less tolerant of social networking
advertising than the best tolerated forms of online
advertising.
Ads on
social networking services (SNS) have lower click-through rates than
traditional online ads (on the Web at large, 79% of all users clicked on
at least one ad in the past year, whereas only 57% of SNS users did),
and they also lead to fewer purchases (Web: 23%; SNS 11%), says IDC.
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