No.1: Tuenti, No. 2: Facebook in Spain
The
most popular social networking property in Spain was Spanish site
Tuenti.com, which attracted 5.6 million visitors in Dec. 2008. With the
introduction of Spanish language interface, Facebook could manage second
position. It grew to 4.3 million visitors in December. The data is
released today (Feb. 25) by research company comScore.
The
study showed that 13.2 million Spanish Internet users visited at least
one social networking site in Dec. 2008, representing 73.7% of the total
Spanish Internet audience.
Of the
282.7 million European Internet users age 15 and over who went online
via a home or work computer in Dec. 2008, 211 million visited a social
networking site – a reach of 74.6% and a growth of 13.7 percentage
points versus the previous year. Of the 16 individual European countries
studied, social networking reach in Spain was second only to the U.K. at
73.7%, having grown 10.8 percentage points versus the previous year.
|
European Social Networking Reach by Country
Total Europe, Age 15+ - Home & Work
Locations*
December 2008 vs. December 2007
Source: comScore World Metrix |
|
Country |
Percentage Reach |
|
Dec-2007 |
Dec-2008 |
Point change |
|
Europe |
61.0 |
74.6 |
13.7 |
|
United Kingdom |
78.4 |
79.8 |
1.4 |
|
Spain |
62.8 |
73.7 |
10.8 |
|
Portugal |
65.7 |
72.9 |
7.2 |
|
Denmark |
54.4 |
69.7 |
15.3 |
|
Italy |
56.5 |
69.3 |
12.9 |
|
Belgium |
59.0 |
68.2 |
9.2 |
|
Germany |
48.4 |
67.3 |
19.0 |
|
Ireland |
59.9 |
66.9 |
7.0 |
|
Finland |
61.2 |
66.2 |
5.0 |
|
Sweden |
61.3 |
65.4 |
4.1 |
|
Switzerland |
53.7 |
64.7 |
11.0 |
|
France |
52.2 |
63.9 |
11.8 |
|
Russian Federation |
46.1 |
63.5 |
17.4 |
|
Netherlands |
57.2 |
63.0 |
5.8 |
|
Norway |
54.2 |
58.9 |
4.8 |
|
Austria |
38.8 |
49.7 |
11.0 |
*
Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs.
Approximately 13 million Spanish Internet users visited a social
networking site in December - up 41% versus the previous year. The most
popular social networking property was Spanish site Tuenti.com, which
grew 770% over the course of the year to 5.6 million visitors. Hot on
the Spanish property’s heels was Facebook.com, which grew 1,147% versus
the previous year to 4.3 million visitors in December, followed by
Fotolog.com (3.4 million visitors), and Hi5.com (2 million visitors).
|
A Selection
of Leading Social Networking Sites
Ranked by Total Spanish Unique
Visitors (000)*
Total Spain, Age 15+ - Home & Work Locations
December 2008 vs. December 2007
Source: comScore World Metrix |
|
Property |
Dec-2007 |
Dec-2008 |
% Change |
|
Total Spanish Internet Audience |
14,906 |
17,893 |
20% |
|
Social Networking |
9,367 |
13,185 |
41% |
|
Tuenti.com |
649 |
5,644 |
770% |
|
Facebook.com |
346 |
4,316 |
1,147% |
|
Fotolog.com |
3,141 |
3,351 |
7% |
|
Hi5.com |
738 |
1,997 |
170% |
|
Metroflog.com |
1,572 |
1,937 |
23% |
|
Sonico.com |
N/A |
1,629 |
N/A |
|
MySpace Sites |
N/A |
1,462 |
N/A |
|
Badoo.com |
883 |
1,249 |
41% |
|
Netlog.com |
299 |
339 |
13% |
|
Skyrock |
236 |
289 |
22% |
*
Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs.
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