New
Business Axiom: Community is King
That’s the reason for tech leaders like IBM, HP, Microsoft, SAP to
embrace social media models to promote their business interests. Now,
online business leaders like LinkedIn, Salesforce.com, and Skype are coming to take community-building campaigns to the next level. RIM's
BlackBerry will also provide support.
A
Deloitte survey of companies sponsoring
online communities indicates that enterprises have begun to effectively
use social media tools and online communities to engage with customers
and employees for brand discussions, idea generation, and product
discovery.
But are
companies using
community-based business development
models effectively?
Of
late, IBM has announced LotusLive, a cloud-based portfolio of social
networking and collaboration services designed for business.
LotusLive.com will serve as a single destination for all IBM Lotus
online collaboration tools, including social networking, e-mail, file
sharing and Web conferencing. It offers to help businesses simplify and
improve the way they interact with their customers, partners, and
suppliers.
HP has already created an online consumer support
community. An online support forum, customer care site,
online classes, and how-to videos are among the components of the
community-centric initiative.
Microsoft and marketing expert John Jantsch offer advice to small
business units for using social media
to achieve business growth. They provide a free e-book, which is
available for download, to explain the use of social media tools.
SAP AG
has introduced
SAP EcoHub, an online marketplace that
will allow customers to select partner solutions for SAP installations.
It’ll invite community participation by including user feedback with
ratings and demos.
IBM
informs that LinkedIn, an online network of more than 34 million
business professionals, has announced a partnership with IBM Lotus to
integrate LinkedIn's functionality and networking capabilities with IBM
Lotus Notes, IBM Lotus Connections, and LotusLive. ...Continued
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