SOCIAL NETWORKING

Social Media will Drive Nissan Sports Car

Nissan North America (NNA) today (April 8) announced the launch of www.talk370Z.com, an online social media site for consumers seeking news, videos, images, reviews, etc. on the all-new Nissan 370Z sports car.

It also covers information on two new Z models – the NISMO 370Z and 370Z Roadster – that debuted yesterday in conjunction with the New York International Auto Show. 

The site pulls content and conversation about the latest incarnation of Nissan's Z from a variety of news and media-sharing sites and blogs. 

"Since the debut of the all-new 370Z at the Los Angeles Auto Show in November, Z loyalists and sports car fans alike have raved about the car online in forums, blogs, tweets, and in the press," said Scott Vazin, director, Nissan Division, NNA. "The Z conversation hub was designed to give those enthusiasts a 'one-stop shop' where they can access the latest news and information about the Z with just one click."  

The new www.talk370Z.com site is NNA's first foray into online conversation hubs, joining hundreds of Z Club and individual Z owner sites dedicated to the car. Sales of new Z began in late December.  

The 2009 Nissan 370Z is the first full redesign of the Z since its reintroduction as a 2003 model, says NNA. Information about the 370Z is also available at NissanUSA.com.

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