MySpace Goes to Yahoo! with MySpaceID
MySpace
has announced a MySpaceID implementation, currently in limited testing
on the new Yahoo! homepage. The MySpace application is one of several
new “Apps” Yahoo! recently began testing. It’ll enable users to check-in
and keep up to date with the information and other people. Other
social networks are also aggressive.
Social
networks are now getting serious in the business. Recently,
Facebook also introduced
The
Facebook Principles, which will guide
the development of its social network service. Also, the
Statement of Rights and Responsibilities aims to make clear Facebook's and
users' commitments related to the service. These initiatives are
being carried out to attract and retain users.
Similarly,
AOL People Networks has launched Bebo in different European territories.
It has also roped in emerging media brands AlloCiné, Clipfish, Telecom
Italia owned Yalp!, Diagonal View and Preview Networks’ Filmtrailer to
its Open Media Platform.
Others are offering high-end services that go beyond the conventional
social networking scope. For instance,
Friendster, a leading social network in Asia, has launched support for
users in the Philippines and abroad to send and receive money on
Friendster.
Globe Telecom will partner Friendster for money transfer
through its subsidiary G-Xchange (GXI) and their GCASH mobile commerce
platform.
Friendster also added support for Tagalog,
a language in the Philippines.
The
addition of new features has also become important for social networking
companies becuase most social networks are struggling for survival in
the absence of adequate ad support. According to research firm IDC,
ads on social networking services have lower
click-through rates than
traditional online ads and they also lead to fewer purchases.
While
offering new features, now MySpace
social network has launched new functionality for MySpaceID, a product
that allows any website to access the MySpace social graph, enabling any
user to securely link their MySpace profile, friends, and activities
with their favorite websites.
MySpaceID also launched developer access to MySpace user activity
streams and a seamless authentication experience for sites across the
web as well as a new developer workflow and MySpaceID SDKs.
With
these offers, MySpace claims to be the first major social network to
have the full "Open Stack" implemented where information is flowing to
partner websites based on open Web standards.
MySpace
now offers OpenID-support on every custom user URL. Previously announced
functionality of MySpaceID includes finding MySpace friends on a partner
site and linking user’s MySpace profile to the profile on a partner
site.
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