MySpace to Support Microsoft Platforms
MySpace
social network has decided to support Microsoft Windows Mobile and
Microsoft Silverlight. The new MySpace mobile application, available
this summer, will run on Windows phones and utilize Silverlight,
Microsoft’s free browser plug-in for rich Internet application (RIA)
experiences, into the MySpace Open Platform.
MySpace
has also announced a MySpaceID implementation, currently in limited
testing on the new Yahoo! homepage. The
MySpace application is one of several new “Apps”
Yahoo! recently began testing. It’ll enable users to check-in
and keep up to date with the information and other people.
“We are
pleased to bring MySpace users the benefits and flexibility of
Microsoft’s platforms,” said Aber Whitcomb, chief technology officer of
MySpace. “Our relationship enables app developers to use Silverlight to
create engaging MySpace apps and allows Windows Mobile users to have a
more personal MySpace experience on their phone.”
In
another case of mobile-social network convergence,
a cross-platform mobile
instant messaging provider,
SHAPE Services, is ready to support Facebook chat
and avatars in its IM+ messenger for
BlackBerry smartphones.
And
Friendster, a leading social network in Asia, has launched support for
users in the Philippines and abroad to send and receive money on
Friendster.
Globe Telecom will partner Friendster for money
transfer through its subsidiary G-Xchange (GXI) and their
GCASH mobile commerce platform.
Now,
social networking is drawing new users into the
mobile Web. In November, 34% of mobile phone owners in
Western Europe who visited social networking sites accessed social media
exclusive of all other mobile Web content, reports comScore.
The
MySpace-Microsoft collaboration is aimed to offer MySpace for Windows Mobile application
which will be available for download later this summer. The application
is fully optimized with a user-friendly interface and will deliver rich
content and data to MySpace users on the go.
It
integrates MySpace’s main social features and functionality with the
Windows operating system to provide access to the community in a way
that’s familiar to the Windows Mobile user.
“Talking to family, sending pictures and connecting with long-lost
friends is important to our customers, and we are giving them the option
to do that on the go by teaming up with MySpace,” said Stephanie
Ferguson, general manager Business Experiences Team, in the Mobile
Communications Business at Microsoft Corp.
The
MySpace application will be available on Windows Mobile 6.1 phones later
this summer and then in the fall of 2009 through the Windows Marketplace
for Mobile, directly through phones, and the Web.
LG will
preload the MySpace application on its Windows phones, allowing users to
gain real-time access to their global MySpace network. The new Windows
phones are expected to be available in the second half of 2009.
The
introduction of Silverlight into the MySpace Open Platform will allow
MySpace developers more freedom and flexibility to design OpenSocial
applications using the tools and technology they want. Silverlight and
the MySpace Open Platform will enable developers to rapidly create and
deliver MySpace applications with a custom look and feel through the
flexible skinning of controls and data.
Microsoft and MySpace have released an Open Source kit to make it easy
to develop OpenSocial applications using Silverlight that run on the
MySpace Open Platform.
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