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                          Technology for All                                                                                                                                                                       Friday February 27, 2009 09:50:30

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SOCIAL NETWORKING

Facebook Opens more Doors for Users

After the recent controversy when Facebook unilaterally removed pictures of a breastfeeding mother from its site, the leading social network has now decided to give voice to its users to decide about the future policies governing the service.  

Facebook released the first proposals subject to these new procedures - The Facebook Principles, will guide the development of the service, and Statement of Rights and Responsibilities that make clear Facebook's and users' commitments related to the service. 

Over the coming weeks, users will have the opportunity to review, comment and vote on these documents. An update to the Privacy Policy is also planned and this change will be subject to similar input. 

Recently Facebook faced furore of protesters when it removed pictures of a breastfeeding mother from its site citing company policy. The social networking host felt that breastfeeding can be promoted even without fully exposing the breasts of mothers. But some users  believed there was nothing indecent about those images. So the current move to invite more user participation at the policy level can help Facebook settle such issues amicably.

"As people share more information on services like Facebook, a new relationship is created between Internet companies and the people they serve," said Mark Zuckerberg, founder and CEO of Facebook. "The past week reminded us that users feel a real sense of ownership over Facebook itself, not just the information they share." 

Facebook will continue to make independent decisions about the timing and rollout of products. While these must be consistent with the Principles and in compliance with the Statement of Rights and Responsibilities, they will not be subject to the notice and comment or voting requirements. 

"Companies like ours need to develop new models of governance," Zuckerberg added. "Rather than simply reissue a new Terms of Use, the changes we're announcing today are designed to open up Facebook so that users can participate meaningfully in our policies and our future." 

Facebook will hold virtual Town Halls following the announcement of the new Principles and Statement of Rights and Responsibilities for 30 days, with the comment period scheduled to close at 12:01 am PDT on March 29. During this time, users have an opportunity to comment on the proposed policy. 

Following the first Town Halls, The Facebook Principles and the Statement of Rights and Responsibilities will be the first set of policies subject to a vote, which may include other alternatives. The vote will be open to all Facebook users active as of Feb. 25, 2009. The results of the vote will be made public and will be binding if more than 30% of all active registered users vote. 

The social network has also planned to set up a user council to participate more closely in the development and discussion of policies and practices. As a start, the company indicated that it would invite the authors of the most insightful and constructive comments on the draft documents to serve as founding members of the group.

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