Facebook Leading Social Movement in Europe
The
site has come to No. 6 rank of Web properties worldwide with 275
million visitors in February, a 175% increase versus year ago. Facebook’s growth in Europe was significantly high, as it has seen a
314% increase to nearly 100 million visitors, says comScore today (April
15).
It has
a highly engaged audience with the average user spending three hours per
month on the site. One year ago, Facebook usage accounted for 1.1% of
all minutes spent online in Europe, but by February 2009 that number had
increased to 4.1% of all minutes. Facebook also accounts for a full
30.4% of minutes spent in the social networking category, up from 12.3%
a year earlier.
Facebook has taken a leading position in the social networking category
across the majority of countries in Europe in recent months. Of the 17
European countries individually reported by comScore, Facebook owned the
top position in the social networking category in 11 of them.
The
site’s audience is largest in the U.K. with 22.7 million visitors (up
75% versus year ago), followed by France with 13.7 million visitors (up
518%), and Turkey with 12.4 million visitors (year ago data not
available).
Most
recently, Facebook captured the top spot in the Spanish market in
February with 5.7 million visitors, representing a tenfold increase
versus year ago. It has also soared in Italy, growing more than 2,700%
to 10.8 million visitors.
|
Facebook Growth in Europe
February 2009 vs. February
2008
Total Europe, Age 15+ - Home and Work Locations
Source: comScore World Metrix |
|
Facebook.com |
Unique Visitors (000) |
|
Feb-08 |
Feb-09 |
Percent Change |
Rank in Social Networking Category in Feb-09 |
|
Europe |
24,118 |
99,776 |
314% |
1 |
|
United Kingdom |
12,957 |
22,656 |
75% |
1 |
|
France |
2,217 |
13,698 |
518% |
1 |
|
Turkey* |
N/A |
12,377 |
N/A |
1 |
|
Italy |
382 |
10,764 |
2721% |
1 |
|
Spain |
515 |
5,662 |
999% |
1 |
|
Germany |
680 |
3,433 |
405% |
4 |
|
Belgium |
327 |
2,308 |
607% |
1 |
|
Sweden |
1,211 |
2,298 |
90% |
1 |
|
Denmark |
533 |
2,022 |
279% |
1 |
|
Switzerland |
282 |
1,690 |
499% |
1 |
|
Norway |
819 |
1,479 |
81% |
1 |
|
Finland |
555 |
1,341 |
142% |
1 |
|
Netherlands |
236 |
1,031 |
337% |
2 |
|
Austria |
112 |
663 |
491% |
2 |
|
Ireland |
203 |
512 |
153% |
2 |
|
Russia |
117 |
478 |
309% |
7 |
|
Portugal |
72 |
193 |
169% |
3 |
*Turkey is a newly
reported individual country in comScore World Metrix; year ago data
not available
The
only countries in which Facebook does not hold the No. 1 or No. 2
position in the social networking category are Germany, where it ranks
fourth, Russia (No. 7), and Portugal (No. 3).
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