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                          Technology for All                                                                                                                                                                       Friday December 05, 2008 13:03:25

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SOCIAL NETWORKING

Facebook Connects You with Facebook Connect

Facebook social network is inviting any Website to implement Facebook Connect, a service designed to make it easy for its users – claimed to be over 130 million – to combine their Facebook experience with participating Website, desktop application, or mobile device. 

Facebook Connect is now available through a self-service application on Facebook Platform, at: http://developers.facebook.com/connect.php. 

"At Facebook, we're focused on giving people more powerful ways to share and connect. We opened Facebook Platform in 2007 to enable hundreds of thousands of developers to create meaningful social experiences for users on Facebook.com," said Mark Zuckerberg, founder and CEO, Facebook. "With the launch of Facebook Connect, we're extending that power to millions of entrepreneurs and developers, transforming the Web into a more social place where Facebook's users can engage in trusted social experiences with their friends." 

For users of Facebook Connect, main features of the service include:

  • Authentication -- easily login to participating sites using their Facebook account

  • Identity -- leverage their identity across the Web in a trusted environment; no longer have to recreate a new profile on every Website

  • Friend Linking -- take their friends with them and enable trusted social context anywhere on the Web

  • Dynamic Privacy -- maintain complete control over privacy as they chose which sites to connect with, as well as which social actions on those sites are shared with friends back on Facebook through their News Feed

  • Social Distribution -- share actions on participating sites with their friends on Facebook through News Feed

Key benefits, according to Facebook, for participating Websites include:

  • One-click login -- users login with their Facebook identity and allow the Website to access their Facebook profile information

  • Increased engagement -- leverage users' personal interests to show more relevant information and surface personalized content from friends such as reviews or comments

  • New forms of distribution -- users share content and actions taken on a third party site with friends back on Facebook, invites and other social communication channels on Facebook

  • Platform -- use the same APIs that have allowed more than 670,000 developers to build more than 52,000 engaging applications for Facebook users, says Facebook

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