Employers vs. Employees on Social Networks
A
study says 60% of business executives believe they have a right to know
how employees use online social networks. However, employees disagree,
as more than half (53%) say their social networking pages are not an
employer's concern. The findings have come today (May 18) from the third
annual Deloitte Ethics & Workplace survey.
Younger
workers are more reluctant, as 63% of 18-34 year old respondents stating
employers have no business monitoring their online activity. And
employees appear to have a clear understanding of the risks involved in
using online social networks, as 74% of respondents believe they make it
easier to damage a company's reputation.
"With
the explosive growth of online social networks, such as Facebook and
Twitter, rapidly blurring the lines between professional and private
lives, these virtual communities have increased the potential of
reputational risk for many organizations and their brands," said Sharon
Allen, chairman of the board, Deloitte LLP.
The
study reveals that mere 17% of executives surveyed say they have
programs in place to monitor and mitigate the possible reputational
risks related to the use of social networks. Additionally, while less
than a quarter have formal policies on the medium's use among their
people, nearly half (49%) of employees indicate defined guidelines will
not change their behavior online.
Opinion
Research conducted a telephone survey on behalf of Deloitte LLP among a
national probability sample of 2,008 employed adults comprising 1,000
men and 1,008 women 18 years of age and older, living in private
households in the continental United States. Interviewing for these
surveys was completed during the period April 9-13 and 16-19, 2009.
Opinion
Research also conducted an online survey of 500 business executives. The
sample for the study came from a panel of executives across the United
States, including company owners, directors, CEOs, controllers, EVPs,
CIOs, VPs and board members. Invitations to participate in the study
were sent beginning on April 10, 2009 and data collection continued
through April 17, 2009.
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