Bebo
Connects European Social Networkers
Bebo
wants to compete with the big fish in the social networking ocean. So
AOL People Networks has launched Bebo in different European territories.
It has also roped in emerging media brands AlloCiné, Clipfish, Telecom
Italia owned Yalp!, Diagonal View and Preview Networks’ Filmtrailer to
its Open Media Platform.
Bebo
forms part of the AOL People Networks business unit.
It says
Bebo’s Lifestream platform provides users a simple way to connect and
keep up with others irrespective of the medium, be it on YouTube, Flickr,
Twitter, Facebook, Myspace or another site.
It’s
now translated in French, German, Italian, Spanish and Dutch. Bebo users
are already there in the U.K., U.S., Ireland, Australia, New Zealand,
Canada and Poland and it claims to have more than 22 million unique
visitors worldwide.
As regards Spain, the most
popular social networking property in Spain was Spanish site Tuenti.com,
which attracted 5.6 million visitors in Dec. 2008. With the introduction
of Spanish language interface, Facebook could manage second position. It
grew to 4.3 million visitors in December. The data was released last
month by research company comScore. It details the
social networking reach in different European
countries.
Recently, Facebook has taken a series of steps to increase users
involvement in the social network.
The
Facebook Principles will guide the
development of the service, and Statement of Rights and Responsibilities
that make clear Facebook's and users' commitments related to the
service.
“The
social networking audience is growing rapidly and our new sites will
allow local users to connect with other users, entertainment and brands,
both globally and locally,” said Nicole Vanderbilt, VP International,
Bebo.
On Bebo,
says the company, users connect with both existing friends and with
other users who share common interest and similar tastes. Through the
Open Media platform and the Lifestream, they can discover and share the
media they love wherever it lives.
According to AOL, with the new international expansion, the social
network is adding several channels of premium entertainment content from
major local and global entertainment brands and emerging media
companies.
Further, to increase viral opportunities for media owners and
publishers, Bebo has created a "Share on Bebo” button for publisher
sites, allowing a two-way conversation between the publisher and Bebo
platform.
When a
user shares their favourite media content, a status update will appear
in the user’s "sayings" and in their "Lifestream”, virally spreading the
news to their entire network and driving traffic back to the media owner
or publisher.
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