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Socializing on the Socialthing
AOL
says that Warner Bros. Television Group (WBTVG) will launch Socialthing,
a new online platform for socializing websites across WBTVG’s digital
destination businesses, such as CWTV.com, TheWB.com, KidsWB.com,
DCHeroZone.com, Essence.com, and Momlogic.com.
Socialthing will use community tools to enable social networking
publishers to attract new users and keep them engaged on their site. The
announcement was made Tuesday by Joanna Shields, president of AOL People
Networks, and Craig Hunegs, executive vice president, Business
Management, WBTVG.
The
Socialthing pact will allow WBTVG and its digital entertainment
destinations access to AOL’s global messaging network of AIM and ICQ
users. WBTVG will embed the Socialthing platform – free to users and
requiring no installation or download – on its sites.
AOL and
WBTVG will support the Socialthing launch with cross-promotion and
anticipate launching the application on CWTV.com, on WBTVG’s digital
entertainment destinations, and on AOL properties.
While
Socialthing delivers users a high degree of interactivity and
visibility, users remain in full control of their publishing activity,
says AOL. They may choose to “always share activity,” “never share it”
or “always be asked before sharing,” and can select which privacy option
best suits their individual needs.
A site
has been created at http://socialthing.com/forwebsites allowing
publishers, interested in enabling Socialthing on their sites, to get
more information about the platform.
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