Friendster Launches 'Do It Yourself' Ads
Social
network Friendster has introduced Friendster "Do It Yourself" (DIY) Ads,
allowing local businesses to buy and launch targeted ads with any budget
on Friendster. DIY Ads are available for use by anyone, including
Friendster's active users and Internet users around the globe.
The
company says with Friendster DIY Ads, businesses can promote products
and services to segments of Friendster's network of over 100 million
users globally, from over 75 different countries.
Advertisers can target Friendster users by utilizing a set of
demographic targeting data for their ads such as country, age, gender,
and marital status. Friendster DIY Ads can be purchased from any country
globally and can currently be targeted to the following countries; US,
Canada, Singapore, Indonesia, Malaysia, and the Philippines.
Ads can
also be targeted to states, cities, and provinces in all countries
except Singapore.
Richard
Kimber, CEO of Friendster said, "Small businesses can now buy ads to
promote their products in a very smart and cost effective way locally to
thousands or millions of Friendster users.”
Advertisers have full control of the messaging and creative in their
ads, and ads can be optimized over time allowing advertisers to test
campaigns on limited budgets. Friendster DIY Ads support both graphical
and text ads, and all ads are in the standard 300x250 web ad size.
Advertisers can link their ads directly to a web site, blog, Friendster
profile, or anywhere online. Ads are purchased in a pay-for-impression
or CPM model which gives advertisers the ability to determine how much
it will cost per 1000 impressions (or times) their ad will be shown by
country on Friendster.
PayPal
is the accepted method of payment for ads; advertisers can use their
credit card or debit card to add money to their PayPal account.
Once a
Friendster DIY Ad campaign is launched, ads are strategically placed and
integrated into the Friendster web site and appear along side content
created by the Friendster community, informs the company.
Advertisers have access to a performance chart and a dashboard of
metrics surrounding their campaigns. Metrics include total impressions,
total clicks, total dollars spent, and campaign flight dates. Friendster
will review all ads before they launch to ensure they comply with the
Friendster Advertiser Guidelines.
A
Friendster account is required to place an ad. To create a new
Friendster account, go to: http://www.friendster.com/.
1. Log-in to Friendster
Go to the Friendster "Do It Yourself" Ad set up page: http://www.friendster.com/advertise/index.php.
2. Create your Ad
Click "Create Ad" and build a text or graphical ad. Script the
ad text, upload an image for graphical ads, and choose the dates when
the ad is to start and finish, and add a link/URL.
3. Choose your Budget
Enter ad campaign budget. Advertisers will not be billed for
more than the amount specified for the campaign. Once
the country in which to run the ad is chosen, advertiser will see what
the cost is per 1000 impressions of the ad in that country.
4. Select your Target
Choose country, age, gender, marital status, and category
targets for the ad.
5. Launch your Ad
Save the ad and deploy it on Friendster!
Businesses and users can buy ads at http://www.friendster.com/advertise/index.php.
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