China’s Longtop offers E-banking Solution
Longtop Financial Technologies, a software developer and solutions
provider for the financial services industry in China, has launched its
new E@able e-banking solution. It targets financial institutions to
provide services to individual consumers and enterprises.
Based
on the Longtop Intelligence Development Platform (LIDP), the E@able
product suite is an e-banking platform that enables financial
institutions to provide personalized online banking services to both
individual and enterprise customers.
In
addition to traditional e- banking services such as personal and
business account management, wire transfers, payment services,
enterprise cash management and personal financing, the platform can be
seamlessly integrated with other channel systems such as the call center
and Customer Relationship Management (CRM) system, says the company.
User
organizations can also deploy it for decision support systems for
offering personalized value-added services to consumers.
"With
our market leadership in channel related solution areas such as ATM and
CRM, the launch of our new e-banking solution will further strengthen
Longtop's capability to provide integrated channel solutions, and allow
us to address the growing demand for online banking, especially from
small and medium sized financial institutions," said Weizhou Lian, chief
executive officer of Longtop.
The
company believes that e-banking services are in an early stage of
development and experiencing rapid growth in China. According to a
recent survey conducted by the China Internet Network Information Center
(CNNIC), e-banking usage grew by 47% during the first six months of 2008
to 59.3 million users, Longtop informs.
As a
result, the penetration rate of e-banking services among Internet users
was 23.4% in June 2008, up from 19.2% in December 2007. With a
penetration rate that is still well below that of developed markets such
as the United States, where it stands at 53%, e-banking in China has
significant room for further growth, says the company.
