USA
Today Goes to iPhone, iPod touch
As
most media organizations are transforming by embracing tech solutions
and offering content through multiple channels including print, web, and
mobile, USA Today, a leading newspaper, is now offering its application
on the Apple App Store for iPhone and iPod touch devices.
The
application will provide access to the latest news stories, weather,
photos and interactive polls. It’ll offer the following features:
Headlines -- Stories from News, Money, Sports, Life, Tech and
Travel. Articles can be shared via email, text message or Twitter, and
are automatically saved for later reading.
USA
Today Snapshots – You can scan through snapshots, and vote on an
interactive poll question for each. You can also review responses from
all users and filter the results by state and city.
Scores -- Sports scores for NFL, MLB, NBA, NHL, college football and
college basketball. College scores can be filtered down by conferences.
Weather -- Current weather conditions, up-to-the minute regional
radar and the five day forecast at your exact location via GPS. You can
review national weather maps including Doppler radar, temperature and
precipitation forecasts.
Photos -- Images from news, sports, celebrities, science, travel and
weather or you can play them back as a slideshow. You can also share
images with friends via email.
Matt
Jones, director of Mobile Strategy and Operations, said USA Today
application for iPhone and iPod touch is an addition to our mobile
products.
The
application also features support for rich media mobile advertising
executions including click-to-call, click-to-maps using the user's GPS
location and video. Campaigns can be targeted to the various sections
such as News, Money, Sports, Life, Tech or Travel. The application was
designed and developed in cooperation with Mercury Intermedia of
Brentwood, Tenn.
Recently, Dow Jones & Company – part of News Corporation and which
provides business news and information services – has also introduced
its new mobile application,
Dow Jones Sales Triggers for iPhone and iPod
touch. It’s available on the Apple App Store. The idea is to give mobile
executives access to up-to-the-minute business intelligence information
such as management moves, mergers, and new investments.
