Dow
Jones Sales Triggers on iPhone, iPod touch
Dow
Jones & Company has introduced its new mobile application, Dow Jones
Sales Triggers for iPhone and iPod touch. It’s available on the Apple
App Store. The idea is to give mobile executives access to
up-to-the-minute business intelligence information such as management
moves, mergers, and new investments.
The
company feels the application is particularly advantageous for sales
professionals who need to stay on top of prospects and customers in
their territory.
"It is
clear to us that iPhone is having a significant impact in the
enterprise," said Tom Aley, senior VP and managing director, Dow Jones
Business & Relationship Intelligence Group. "At Dow Jones, we recognize
the tools that are needed for a successful sales force and are proud to
be offering iPhone and iPod touch applications that ensure our
enterprise customers have access to the necessary intelligence while on
the move."
According to the company, Dow Jones Sales Triggers is a new offering in
Dow Jones's product suite of customer intelligence solutions, and
features a broad collection of news, company, and executive information.
Dow
Jones developed Dow Jones Sales Triggers in response to the needs of its
growing business base and it's designed to deliver real intelligence
based on facts and events that signal sales opportunities, says the
company.
The
application is available for free from Apple's App Store on iPhone and
iPod touch or at www.itunes.com/appstore/ in the business category, says
Dow Jones.
Dow
Jones & Company is part of News Corporation and provides business news
and information services.
