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Point & Find, says Nokia
A
beta version of Nokia Point & Find, focusing on movies, is now available
in the UK and US. The introduction aims to enable people on the move to
access relevant information and services on the internet, simply by
pointing their mobile phone camera at real-life objects.
Nokia
is inviting businesses, content providers, and agencies to discuss how
the Nokia Point & Find service could help them with specific
applications, campaigns, or promotional activities. It says experiences
can be created through the self-service Nokia Point & Find Management
Portal, or by working with the Nokia team.
"With
Nokia Point & Find, businesses are able to target engaging experiences
and calls-to-action to consumers. We believe that this first Nokia Point
& Find-based service for movies will add something special to the cinema
experience. Simply by pointing their camera phone at a poster for a new
movie, people can watch the trailer, read reviews, and find the closest
cinema where it is playing," said Philipp Schloter, general manager,
Nokia Point & Find.
Nokia
Point & Find is an open service platform on which other companies can
build customized experiences to drive better engagement with potential
customers.
The
service uses real-time image processing and recognition technologies to
link the user to digital content and services. It also recognizes bar
codes, integrates GPS positioning technology, and supports
category-specific text-entry search.
When
the phone is pointed at an object, Nokia Point & Find uses phone's
capabilities including the camera, internet connectivity, and GPS
positioning to evaluate the object. Then, by rapidly searching through a
database of virtually tagged items, the system identifies the object and
returns a set of links to associated content and services.
Nokia
Point & Find's beta release is available for download into select mobile
devices in the UK and US at http://pointandfind.nokia.com.
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