AT&T, LG Participate in MTV's 'The Phone'
As
MTV's new reality series "The Phone," executive produced by Justin
Timberlake, premiered Tuesday, AT&T and LG Mobile Phones have announced
integration with it. Viewers will see the game contestants using LG
mobile phones with AT&T service in an
exciting competition.
"The
Phone" is an exciting game whose blend of reality and cinematic
action-adventure pulls its participants out of their everyday lives and
thrusts them into a high-stakes labyrinth of engagement, suspense, and
intrigue as they race against time for a huge cash prize.
Specifically, viewers will see the "Operator" use the recently released
LG Xenon, available from AT&T. It includes a touch screen, a side
sliding full keyboard, instant messaging, mobile e-mail, threaded text
messaging, AT&T Navigator, and a User Interface with a visual contacts
feature.
Contestants must constantly use an LG phone and AT&T services to
successfully navigate challenges to earn money and continue competing in
the game. Contestants will send text, picture, and video messages and
must often receive and send information to and from the Operator and
each other.
They’ll
look up information from the Internet using the LG phone and some
contestants will use the mobile phone to access the GPS capability for
turn-by-turn directions and maps.
LG
Xenon is a quick messaging phone with customizable and intuitive user
interface, the 3G-powered LG Xenon snaps 2.0 megapixel photos. It offers
the full suite of AT&T entertainment services such as AT&T Navigator,
Napster Mobile, eMusic Mobile, and more. Xenon will be available in
three colors: black, blue, and red for $99.99. This is among the range
of
integrated devices that AT&T introduced
last month.
All MTV
on-demand providers, says LG, will feature full episodes from the
series.
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