MOBILE PHONES

LG, Christian Siriano Create 'Divas and Designers’

LG Electronics has entered into a creative marketing partnership with fashion star Christian Siriano. The partnership – titled "Divas and Designers" – includes two components and kicked off during New York Fashion Week. Siriano has designed a garment inspired by the LG Lotus phone.  

Both the garment and phone appeared on the runway during this Fall 2009 Show on Feb. 19 at Bryant Park. The garment will also be available for retail distribution. The LG-Siriano partnership also includes a nationwide program that allows budding designers and stylists to create and submit their own "mood boards" online through www.lglotus.com.  

Siriano will select one board, and the winner will spend a day with him in his New York City design studio -- all expenses paid. While in New York, the winner will work with Siriano to co-create an accessory -- influenced by the winning mood board -- that will be presented to the winner at the designer's show in September 2009. 

The Divas and Designer partnership marks the second time LG Mobile Phones and Christian Siriano have entered into a creative partnership. Last September, for his Spring 2009 Show, LG and Siriano teamed up to design a scarf with a designated pocket for the award-winning LG Lotus phone, which was newly launched. This year, Siriano decided to showcase the custom designed item on the runway and make it available for retail. 

According to Siriano, "Divas and designers want fashionable phones worthy of their creativity. Mobile phones are fashion accessories, and the LG Lotus is sleek, chic, and fabulous!" 

The LG Lotus has a thin, square shape. Available in purple with etched lotus leaves, or matte black, the Lotus promises enhanced messaging features, including a wide display screen and a QWERTY keyboard, to be used for texting, email and IM. It’s exclusively available through Sprint.

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