MOBILE PHONES

Searching Videos on iPhone?

Truveo, a video search engine, is ready to help. It has released a second generation version of its video search application for the iPhone, with new features and additional videos. Through the Truveo Mobile Video Search for iPhone app, it says, users can access over 145 million videos. 

In addition, a special “What’s Hot” section features popular videos from across the Web, the company says. 

In January of 2006, Truveo was acquired by AOL and currently operates as a wholly owned subsidiary of AOL, LLC. 

“Truveo was the first company to release a video search application on the iPhone and we’re delighted to be the first to release a second generation video search app, one that incorporates much of the feedback we’ve received from users,” said Pete Kocks, president of Truveo and VP of AOL. 

The latest features added to Truveo’s iPhone application include:  

• Intelligent Query Completion, which assists users by suggesting key words or even television shows. For example, if a user enters “stock” into their Truveo application on their iPhone, the query completion engine will not only suggest Truveo’s “stock footage” category, but will also suggest shows related to investing.
• The ability to easily discover related video content.
• Improved sharing.
• Advanced sorting.
• The ability to search for videos by length.

Truveo first launched its free video search app for the iPhone in July 2008, and to date, it claims users of Truveo’s iPhone application have viewed 3 million videos.  

The company expects usage to continue growing as it adds features to its iPhone application. In addition to the Truveo for iPhone app, a beta version of Truveo for mobile devices that support RTSP (Real Time Streaming Protocol) is also available.  

The updated Truveo video search app is available now for free to users worldwide from Apple’s App Store on iPhone and iPod touch or at http://www.itunes.com/appstore/.

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