MOBILE PHONES

Your iPhone can Introduce You to American Idols

FremantleMedia Enterprises and Zumobi have today (Mar. 10) introduced the official American Idol application for iPhone and iPod touch. "American Idol Season 8 Exclusive" follows this season's American Idol Top 13 finalists in their quest to be named the next American Idol and offers multimedia content and news updates. 

Only days after the Top 13 finalists were announced live on FOX, the "American Idol Season 8 Exclusive" application provides fans with in-depth contestant bios, pictures, news and exclusive video from behind-the-scenes of the on-air show.  

In total, 78 original videos of the remaining contestants will be released weekly between now and the Finale, giving fans the opportunity to get know their favorite contestants better. 

"The new application puts iPhone and iPod touch users in the driver's seat and allows them to engage with the show anytime they want," said David Luner, senior vice president, Interactive & Consumer Products, FremantleMedia Enterprises, North America. 

The application also features daily news updates on the Top 13 contestants in the "Buzz" and "Bio" sections, and the "My Rankings" feature allows users to test their talent-picking power by predicting, customizing, and tracking the order of who stays and who gets voted off each week.  

As users track their favorite contestants' progress, they are also one click away from the American Idol iTunes page where they can download music from recent performances, says Zumobi, a mobile media company that designs, develops, and distributes branded applications for smartphones. 

The application is available for $1.99 from Apple's App Store on iPhone and iPod touch.

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