MOBILE PHONES

HSN Goes Mobile with iPhone

HSN, a leading interactive lifestyle network and retail destination, has rolled out a new application for the Apple iPhone and iPod touch devices. Users who download the HSN Shop App can enjoy HSN programming round the clock in the US.  

The launch, says HSN, creates the e-commerce industry's first live-video "3-screen experience," enabling consumers to browse and shop the network's 35,000-plus array of products from home or on the go. 

All highlights that HSN and hsn.com users enjoy are packed into the app, available for download at both the iTunes App Store and hsn.com. Live, 'round-the-clock HSN TV (along with a library of videos), the HSN Today's Special, Items Recently Aired, and the many hosts, featured designers and their products will be available through the mobile experience. 

Additionally, the HSN Shop App offers new features, including the interactive shake2shop, which, with a simple shake of the device, generates random product recommendations as well as deals and promotions targeted at HSN's mobile customers. 

The HSN Shop App also makes for a seamless transactional experience, allowing the user to call HSN directly or use the device's browser to purchase an item. Items can also be saved for later purchase, or emailed to a friend, according to HSN. 

At launch, the HSN Shop App will be marketed via on-air promos run throughout HSN TV programming.

The HSN Shop App is an addition to HSN's multichannel convergence effort, which includes expansion of its Shop-by-Remote service and transition to high-definition (HD) format.

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