Android Connection of USA TODAY
The
application introduced by the leading newspaper will allow it to retain
its familiar look and feel. It’ll provide access to the latest news
stories, weather, photos and interactive polls to the Android Mobile
users.
USA
TODAY is fast embracing digital platforms for the delivery of its
content. For
instance, recently it announced its availability
for the
Amazon Kindle, a portable reader that
wirelessly downloads books, blogs, magazines, and newspapers to a
high-resolution
electronic paper display. For a monthly
subscription cost of $11.99,
Kindle users can have USA TODAY content
delivered each weekday.
In
December last year,
USA TODAY decided to offer a
similar application on the Apple App Store
for iPhone and iPod touch devices.
Recently, Dow Jones & Company – part of News Corporation and which
provides business news and information services – has also introduced
its new mobile application,
Dow Jones Sales Triggers for iPhone and
iPod touch. It’s available on the Apple App Store. The idea is to give
mobile executives access to up-to-the-minute business intelligence
information such as management moves, mergers, and new investments.
Among
the other media companies,
Thomson Reuters has also launched new mobile
applications for the iPhone and BlackBerry targeting
on-the-go business professionals. It’ll deliver its multimedia content
on these smartphones.
USA
TODAY for Android offers the following:
-
Headlines – You can get stories from News, Money, Sports, Life,
Tech and Travel. Articles can be shared via email, text message or
Twitter, and are automatically saved for later reading.
-
USA TODAY Snapshots – Users can scan through USA TODAY Snapshots,
and vote on an interactive poll question for each.
-
Scores – You can review the latest sports scores for NFL, MLB,
NBA, NHL, college football and college basketball. College scores can
be filtered down by conferences.
-
Weather – Users can get current weather conditions, up-to-the
minute regional radar and the five day forecast at their exact
location via GPS.
-
Photos – They can flip through the images from news, sports,
celebrities, science, travel and weather or play them back as a
slideshow. They can also share images with friends via email.
The USA
TODAY application also features support for a variety of rich media
mobile advertising executions including click-to-call, click-to-maps
using the user's GPS location, and video.
Campaigns can be targeted to the various sections such as News, Money,
Sports, Life, Tech or Travel. The application for Android was designed
and developed in cooperation with Mercury Intermedia of Brentwood,
Tenn.
It’s
available for free in Android Market.
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