TECHNOLOGY FOR THE MASSES

Meet Miss World on the Web

AOL UK and Amuso.com will jointly feature an interactive website dedicated to the 58th Miss World pageant on the AOL UK Entertainment channel. The site will feature video updates throughout the month-long festival that precedes the crowning ceremony. 

Fans can get to know and rate their favourite contestants through a photo and video gallery of each of the 120 Miss World candidates. 

AOL users can register their vote for the official Miss World People's Choice Award. The winning contestant will be automatically fast tracked to the final round of the Miss World pageant, broadcast live to 120 countries worldwide from Johannesburg, South Africa, on 13th December. 

AOL users will rank each contestant on a scale of 1 to 10, with the overall results recalibrated to ensure that all Miss World contestants are put up for the vote equally by promoting profiles that are viewed or voted on less often. 

"We are delighted that our more than 40 million users in France, Germany and the UK can now share in the excitement of Miss World online. Our site will allow them to interact with other fans and help shape the outcome of one of the most well-known worldwide talent events," said Joanna Bickmore, entertainment director, AOL Europe, about the partnership. 

"After the opening ceremonies of the Olympic Games and FIFA World Cup Soccer finals, Miss World is the most popular televised event in the world. Extending its reach via an interactive online channel means that it has the potential to be one of the biggest-ever audience participation events," said Jordi Bartomeu, CEO and co-founder of Amuso. 

Miss World on AOL UK can be found on the Entertainment channel homepage of AOL UK http://entertainment.aol.co.uk/. 

AOL UK is part of AOL Europe, a business unit of AOL LLC, which operates a leading network of Web brands and is a majority-owned subsidiary of Time Warner Inc. 

Amuso.com is an interactive media platform taking talent shows from TV to the web. 

Photo courtesy: AOL UK

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