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                          Technology for All                                                                                                                                                                       Monday April 06, 2009 12:31:50

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TECHNOLOGY FOR THE MASSES


Living in a Smart City

After its forays in Singapore, Brisbane, and Stockholm on similar projects, now IBM has gone to Italy to make city of Parma a little smarter. The objective is to reduce both congestion and pollution through intelligent transport solutions among other steps.  

The city of Parma has entered into a strategic initiative with IBM with the aim of creating a Smart City. IBM consultants will serve on an Innovation Board to identify and design a new model for a sustainable city through a range of digital solutions.  

Parma is a modern city, home to approximately 200,000 people, and famous for its culture, art, and food. The city's management is planning citizen-focused innovations that will provide new "intelligence" for existing infrastructure to optimize resources, reduce traffic congestion, improve services to citizens and businesses, and make the city more efficient, says IBM. 

"This strategic initiative, signed with IBM, allows us to create an Innovation Board," said Pietro Vignali, Parma Mayor. "This Board has the mission of finding innovative citizen services solutions leveraging new technologies: from info-mobility to security, to social services. We are the first town in Italy to engage in this initiative with IBM and this puts Parma in the network of Europe's most innovative capitals, like Stockholm and London." 

"It is vital for the future that we transform our cities into accessible, dynamic, thriving communities," said Luciano Martucci, general manager IBM Italy. "In cities like Parma, technology can make the local systems and infrastructure smarter and create benefits directly related toward improving the quality of life for all its citizens, in a cost-effective way." 

Initial projects in Parma include a virtual teller in several locations around the city. Citizens will be able to interact with the municipality as if there were a municipal official in front of them, delivering and receiving documents and cheques, filling in and signing forms, and requesting support. 

Parma is one of the 6 Italian cities that have agreed on a common protocol on IT innovation, and is the first to initiate the project.

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