Microsoft Introduces 3-D Photo Technology
With updated Photosynth technology integrated with its mapping
platform Virtual Earth, Microsoft will encourage businesses to use
Photosynth for commercial applications. The company says NASA is using
new Photosynth release to work in Virtual Earth and outer space.
Photosynth software analyzes digital photographs and generates a 3-D
model by "stitching" the photos together. These models, or "synths,"
can be viewed using Silverlight technology across multiple platforms.
Potential applications of the new offering may include:
-
Real estate. Showing homebuyers the inside and outside of
properties with interactive views
-
Tourism and hospitality. Giving an early 3-D and interactive
view of hotels, resorts, or cities
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Retail. Enabling customers to see the insides of branches and
stores, and browse products
-
Media and entertainment. Allowing media companies to create and
share visual projects in a controlled environment, and build
campaigns and programs with new media
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Public sector. Giving citizens detail on public services,
buildings, land use, etc.
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Internal business use. Using unlisted synths for location-based
information, such as insurance risk assessment and claim processing
Virtual Earth offers location-specific features. With the integration
of Photosynth into Virtual Earth customers will be able to create
detailed 3-D views of anything from places to products and from hotels
to homes, says Microsoft.
"This
stunning collection of photographs using Microsoft Photosynth
interactive 3-D imaging technology provides people around the world
with an exciting new way to explore the International Space Station
and learn about NASA's upcoming Mars Science Laboratory mission," said
S. Pete Worden, director of NASA's Ames Research Center, Moffett
Field, Calif.
The
commercial update includes new controls that enable users to decide
where and how they share synths by making synths public or unlisted on
http://www.photosynth.net/. Synths can now include user-defined
highlights to showcase key images and to improve navigation.
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