Now,
Americans are Playing Games
As
online gaming has become a major pastime for consumers, the gaming sites
have witnessed heavy traffic during the recent months. Americans’ usage
of online gaming sites grew 27% during the past year to 86 million
visitors in December 2008 while the total time spent playing online
games has jumped 42%, reveals comScore.
Americans’ total share of Internet time spent playing online games grew
from 3.7% in December 2007 to 4.9% in December 2008.
Yahoo!
Games ranked as the most visited site in the category with 19.5 million
visitors (up 20%), followed by EA Online with 15.4 million visitors (up
21%), and Disney Games with 13.4 million visitors (up 13%). The tenth
most visited site, Spil Games, saw traffic surge 269% to 6.7 million
visitors.
|
Top Online Gaming Sites
December 2008 vs. December 2007
Total U.S. – Home/Work/University Locations
Source: comScore Media Metrix |
|
|
Total Unique Visitors (000) |
|
Dec-2007 |
Dec-2008 |
%
Change |
|
Total Internet : Total Audience |
183,619 |
190,650 |
4 |
|
Online Gaming |
67,457 |
85,977 |
27 |
|
Yahoo! Games |
16,184 |
19,468 |
20 |
|
EA
Online |
12,673 |
15,369 |
21 |
|
Disney Games |
11,933 |
13,458 |
13 |
|
WildTangent Network |
7,650 |
13,306 |
74 |
|
Addictinggames.com |
9,706 |
11,343 |
17 |
|
AOL Games |
8,380 |
10,750 |
28 |
|
MSN Games |
9,685 |
10,263 |
6 |
|
Miniclip.com |
7,264 |
8,636 |
19 |
|
Nick.com Games |
6,020 |
7,092 |
18 |
|
Spil Games |
1,821 |
6,715 |
269 |
“It
appears that online, ad-supported gaming is one of the activities that
has benefited during this economic downturn,” said Edward Hunter,
comScore director of gaming solutions. “Not only have consumers turned
to outlets such as gaming to take their minds off the economy, but as
they curtail their discretionary gaming-related purchases they are
turning to free alternatives.”
Despite
a challenging online display advertising market, comScore observes that
trends are looking remarkably positive for the online gaming category.
From November 2007 to November 2008, the total number of display ad
views in the Online Gaming category grew 29% to 8.6 billion.
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