SGN
Offers its Network to iPhone Game Developers
SGN,
a game developer for iPhone, has opened its network to other application
developers, enabling these partners to grow adoption of their games in
application market. Others are showing interest.
Punch
Entertainment, a next-generation games developer focused on creating
mobile community-based, virally-driven games such as Reign of Swords,
and Smallmedium, publisher of eMees Avatar Creator, are the first
developers to sign up to this growing network, says SGN.
Last
month,
Apple had previewed its iPhone OS 3.0 software
and announced the availability of a beta software release to registered
developers. It provides new Software Development Kit (SDK), over 1,000
Application Programming Interfaces (APIs), and 100 new features.
Explaining the popularity of mobile applications, Apple announced on
April 24 that consumers have
downloaded one billion applications from its App
Store in nine months.
In a
related development,
BlackBerry App World launched in the
United States, Canada, and the United Kingdom on April 1. It provides
BlackBerry smartphone users with easy
access to games, social networking, and productivity applications
on-the-go. Similarly,
Android Market is also an open
marketplace for the recently introduced Android-powered devices such as
the T-mobile G1.
"With
the anticipated launch of the iPhone OS 3.0 and one billion applications
downloaded to date, the rush of new applications will be tremendous and
it will get harder and harder to stand out of the crowd," said SGN CEO
Shervin Pishevar.
SGN is
a leading game developer for the iPhone with seven original games
currently available including Agency Wars, Mafia: Respect & Retaliation,
iFun, i(fluff)friends, and iBowl, which have also added Facebook Connect
for the iPhone and iPod touch to their functionality. It claims that it
has generated more than 12 million downloads of this suite of games.
Through
in-game banner ads, SGN will create promotions within their applications
that offer users the chance to download partner apps in exchange for
points within SGN games.
Players
are given opportunities to try other games they may like, and in
exchange, they are rewarded within the games they are currently playing.
Participation in this partnership is free and partners will split the
download revenue, SGN says.
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