Your
Mobile will Show Night at the Museum
Gameloft, a developer and publisher of video games on mobile phones and
consoles, has signed a licensing agreement with Fox Mobile Entertainment
to develop, publish, and distribute the mobile game of the upcoming Fox
action adventure-comedy Night at the Museum: Battle of the Smithsonian.
The
launch of the mobile game will coincide with the film's theatrical
release on May 22, 2009.
These
days, movie makers are increasingly using mobile platforms to promote
their flicks. Earlier last year, DreamWorks Pictures offered original
documentary "Rain of Madness," which was available for download on the iTunes Store. "Rain of Madness," starring Jay Baruchel, Jack Black,
Steve Coogan, Robert Downey Jr., Bill Hader, Nick Nolte, and Ben
Stiller, was a companion piece to the comedy "Tropic Thunder," which
debuted in theaters on August 13.
A free
mobile entertainment service mywaves signed a deal with Indian producer
Mukta Arts, a leading film studio. The partnership included mobile
marketing and trailers, interviews, music videos, and outtakes of its
films, including Mukta Arts' recent film, Yuvvraaj.
Film-based gaming is also getting popular among film
producers. DreamWorks Pictures offered the adventure of
"Eagle Eye" with
a 10-minute interactive game: Eagle Eye Free Fall. The online game was
designed to be an intense plunge into the world of "Eagle Eye" and
allowed players to experience what Jerry Shaw character goes through
first hand. Players could replay and share it with their friends, in a
cross-media storytelling format.
"We are
very excited to create a mobile game based on a film sure to delight
audiences with its setting in the famous Smithsonian Institution,"
explains Gonzague de Vallois, senior vice president of publishing for
Gameloft. "Our official mobile game will be an excellent way to reach a
wider audience and capture the thrill of the upcoming film."
This is
Gameloft's second collaboration with Fox Mobile Entertainment, following
the release of the mobile game DIE HARD 4. The new mobile title will
emulate the film's mix of comedy, action and adventure, bringing to life
famous artifacts from the historic institution.
The
Smithsonian is the world's largest museum complex with more than 136
million items in its collections, ranging from the plane Amelia Earhart
flew on her nonstop solo flight across the Atlantic and Al Capone's rap
sheet and mug shot to Dorothy's ruby red slippers.
"Bearing in mind Gameloft's expertise in casual gaming, we are confident
this new title will be filled with entertaining and innovative gameplay,"
explains Andrew Stalbow, SVP, Fox Mobile Entertainment. "We look forward
to seeing the excitement and adventure of Night at the Museum: Battle of
the Smithsonian brought to life on mobile phones worldwide."
The
mobile game will be available on most major carrier decks.
Fox Mobile
Entertainment is a unit of Fox Mobile Group. Headquartered in Berlin,
Germany and Beverly Hills, CA, Fox Mobile Group is wholly owned by News
Corporation.
