Now,
Get Ready to Play Fast & Furious
Stillfront AB, a Sweden-based game developer and publisher, has
announced a licensing agreement with the Universal Studios to create a
web-based Fan Immersion Game (FIG) for the upcoming sequel in the Fast &
Furious series. The film was released in theatres on April 3.
Based
on the blockbuster series Fast & Furious featuring Vin Diesel, Paul
Walker, Jordana Brewster, and Michelle Rodriguez, the movie has
attracted all sorts of action in and outside the theater. It went on to
collect, according to Rentrak Theatrical,
over
$72 million at the box office during its first weekend
April 3-5.
Also, GoldSpot Media and Solid Ground Communications had
launched an interactive
mobile movie trailer for “Fast & Furious”
in
Germany. The interactive trailers offered the mobile viewers a one-click
access to “Fast & Furious” sweepstakes contest and allowed them to
purchase movie tickets for the screenings of the film in select cinema
chains in Germany.
The movie attracted some hot action inside the theaters
also, as
D-BOX Technologies introduced its Motion Systems for the first
time during its theatrical release. With this, the theater seats would
behave based on the action taking place in the movie, causing the seats
to tilt and shake in some real synchronization with the onscreen
Fast & Furious action. These are termed as
motion-activated theater seats.
Now,
Stillfront is going fast to offer Fast & Furious game. Designed to pull
players immediately into the fast paced, extremely volatile world of
street racing, this web-based, massively multiplayer game provides the
exhilaration of being right there in the midst of it all.
Free to
play, the game will consist of building, modifying, and painting your
own car, and then racing it against competitors: other players from all
over the world. Players will be able to invite their friends to the
game, challenging them to race for the respect that can only be found on
the streets, behind the wheel of a hot car.
Players
will have to arrange races while staying under the radar with the local
cops who are just itching to make a bust. They'll also need to repair
and modify their cars for the next race. Using graphics to display the
races enhanced by music to add intensity, this game is supposed to
immerse the player in the world of the fast and the furious from the
start.
"We're
very excited to be working with Universal Studios again to introduce a
new game for their upcoming release of 'Fast & Furious: New Model,
Original Parts'," says Marco Ahlgren, CEO, Stillfront.
The
Fast & Furious FIG beta will be available at http://www.fastandfuriousfig.com
Fan
Immersion Games (FIGs) are casual, massively multiplayer online games
that are free to play yet also include opportunities for players to buy
advantages and premium accounts using micro transactions payable via sms
messages and credit cards. These games deliver high fan engagement
through their story-driven design and community elements, explains
Stillfront.
According to the Casual Games Association, says Stillfront, the North
American online casual games market is estimated to reach $690 million
with worldwide revenue of over $1.5 billion. DFC Intelligence states
that the worldwide online games market is forecasted to reach $13
billion in 2011.
In a
related development,
Wheelman, an action-packed driving
game is also featuring Fast & Furious star Vin
Diesel as an undercover agent and expert driver-for-hire Milo Burik. The
game takes players to the re-created city of Barcelona, Spain.
Bookmark this on Delicious
Seed Newsvine
Your
Comments:
