Sony
Brings Gaming To Digital Cinema Theaters
Sony is
joining forces with movie theaters to create a series of multi-player
gaming events. The idea is to highlight the potential of "alternative
content" as an additional revenue source for exhibitors during non-peak
times.
To
support the release of the PlayStation3 title UNCHARTED 2: Among
Thieves, Sony Computer Entertainment of America and Sony Digital Cinema
Solutions and Services are producing four exclusive "sneak peek"
events.
Attendees will have the chance to play UNCHARTED 2 on the big screen,
powered by Sony Electronics 4K digital cinema technology, which provides
image resolution four times greater than high-definition consumer
televisions, the company claims.
The
"sneak peek" events will take place on October 5 and 6, 6-11 p.m., at
the following theaters:
-
Landmark Embarcadero, San Francisco, Calif.
-
Muvico Theaters, Rosemont, Ill.
-
Muvico Theaters, Thousand Oaks, Calif.
-
Lincoln Square Cinemas, Bellevue, Wash.
"Sony
4K digital cinema technology delivers an enhanced viewing experience
unlike anything seen in theaters before," said Mike Fidler, senior vice
president of Sony Electronics' Digital Cinema Solutions and Services
Group.
"But it
also offers exhibitors additional programming options from alternative
content such as gaming events, simulcasts, pre-recorded concerts, and
sporting events, to maximize a movie theater's profitability and fill
auditoriums during non-peak times."
As the
move to digital cinema continues, Sony says exhibitors across the United
States are increasing their menu of services and amenities to elevate
the theater-going experience, turning theaters into "digital
entertainment destinations."
Bookmark this on Delicious
Seed
Newsvine
Your
Comments:
