Mobile TV: Videon is On
The
Mobile World Congress in Barcelona, Feb.16– 19, is increasingly being
used as the launching pad for an array of mobile solutions. Mobile TV is
among the hot offers. After
Qualcomm's and
Solaris Mobile’s recent announcement on this
front, Mobixell decides to launch Videon Version 3.0, its mobile TV
platform.
Among
the other players,
Solaris Mobile, a company providing satellite-based networks for mobile
services, is going to launch live
mobile television broadcasting
demonstrations at the
Mobile World Congress. That will also
include in-car mobile TV.
Mobixell Networks, which provides mobile TV and advertising solutions,
has announced the launch of Videon version 3.0 – Mobixell's mobile TV
and video product for operators. It will enable the delivery of new
video services from video on demand (VOD) and live channels to internet
video over mobile devices.
It aims
to help operators drive traffic growth for on-device video entertainment
and create an experience for end users consuming rich media on a mobile
phone. Operators can use it for delivering content, including the Web
(user generated content and web TV), Live TV and VOD libraries.
In a
similar initiative, wireless tech company Qualcomm and Europe’s operator
Abertis Telecom will collaborate to bring a
live MediaFLO broadcast mobile TV
demonstration to Mobile World Congress. The MediaFLO network will
broadcast at the show venue and throughout the city of Barcelona.
Mobiles
are fast becoming portable TV boxes for consumers. And companies are
aggressively targeting this emerging market. For example,
MobiTV and CBS Mobile are offering TV on your
mobiles. MobiTV now delivers full-length episodes and clips
from CBS Mobile, a channel featuring primetime shows.
The
programs include "CSI: Crime Scene Investigation," "Numb3rs," "CSI: NY,"
and "The Young and the Restless." Viewers will also be able to access
video on demand news, sports, and comedy clips from CBS Mobile.
Qik, a live mobile video streaming platform,
says it’s the first live mobile video product to launch on mass market
mobile phones.
The
mobile TV craze can be measured from the fact that consumers worldwide
were showing interest in
mobile access to local TV broadcasts of the 2008
Beijing Games. This was revealed by Telegent Systems, a
company that makes television mobile with its single-chip mobile TV
solutions, from the results of a global survey conducted to assess
consumer interest in watching the 2008 Beijing Games on mobile handsets.
More consumers want to receive free, local broadcasts on their handset,
it said.
The
Mobixell Videon platform is built to support the business model of
ad-funded TV services by providing real-time targeted advertising
injection. It’s integrated and deployed in commercial service with
Mobixell's Ad-It ad server.
