My
TV under My Thumb
If
you want a new option for your favorite TV programs to move with you,
MobiTV and CBS Mobile are offering TV on your mobiles. MobiTV now
delivers full-length episodes and clips from CBS Mobile, a channel
featuring primetime shows.
The
programs include "CSI: Crime Scene Investigation," "Numb3rs," "CSI: NY,"
and "The Young and the Restless." Viewers will also be able to access
video on demand news, sports, and comedy clips from CBS Mobile.
Today,
there are over 100 mobile TV services being offered in different parts
of the world. However, most are mere experiments, lacking commercial
viability. Mobile phone’s small screen, low battery life, limited local
memory, and complexity to handle long-format multimedia content are
among the bottlenecks.
According to MobiTV, which offers live TV to mobile devices, the new CBS
primetime shows add to MobiTV's daily lineup of live TV, made-for-mobile
and video on demand programming available to more than five million
subscribers on over 350 mobile devices.
"With
the addition of CBS content, MobiTV's subscribers have access to the
most comprehensive mobile lineup of primetime TV, so that they never
have to miss their favorite shows again," said Charlie Nooney, chairman
and CEO, MobiTV.
Full
episodes featured on CBS Mobile are available to MobiTV subscribers on
AT&T Wireless and Sprint the day after broadcast, adding to MobiTV's
lineup of more than 40 channels of content from partners including ABC,
NBC, ESPN and Discovery Networks.
"Partnering with MobiTV allows fans of our most popular shows to stay up
to date on their favorite characters wherever they go," said Jeff
Sellinger, executive VP, CBS Mobile.
CBS
Mobile, a division of CBS Interactive, is promoting CBS Corporation's
wireless business across entertainment, sports, and news.
