MGM,
YouTube to Offer TV Shows and Films
MGM
Worldwide Digital Media (MGM) and YouTube have announced a multiple
channel commitment that kicks off with "Impact," a channel for VOD
action programming and "American Gladiators", a channel which showcases
highlights and full episodes from the classic show.
MGM's
"Impact" was launched as a VOD (video on demand) offering in partnership
with Comcast. The "Impact" channel on YouTube is an extension of the
brand dedicated exclusively to action programming to promote the MGM
"Impact" channel.
The
YouTube "Impact" channel will feature a host of clips from classic MGM
action films such as "Rocky," "Ronin," "Legally Blonde," and "The
Magnificent Seven" in addition to a sampling of action television shows
and full length movies like "Lone Wolf McQuade" and "Bulletproof Monk"
as well as a variety of clips from classic MGM action films similar to
those shown on its Comcast counterpart.
"We're
looking to mine the breadth and depth of the MGM library to build out
and promote branded, multiplatform opportunities on demand, online and
wherever viewers consume their entertainment," said Jim Packer,
co-president, MGM Worldwide Television. "Our agreement with YouTube
opens the door to a number of themed broadband channels that will both
serve the consumers' growing appetite for entertainment media
consumption in the digital space and 'on demand' space."
"YouTube
is committed to helping our community of fans discover new content and
reconnect with their all-time favorite TV shows and movies," said Jordan
Hoffner, director of content partnerships for YouTube. "By partnering
with MGM, YouTube is strengthening its position as an entertainment
destination where Hollywood studios can reach a global audience and
where our audience can watch their favorite full-length films, TV shows,
and clips."
The
"Impact" and "American Gladiator" YouTube Channels will be refreshed
with new videos every month and will be ad-supported. MGM has plans to
launch additional channels on YouTube in the near future.
