Brightcove
Video Platform for Conde Nast Sites
Brightcove
and Conde Nast Publications have signed a deal enabling the publisher to
use the Brightcove online video platform to launch advertising-supported
video initiatives across the company's websites. The first Conde Nast
websites to use Brightcove include Wired.com, Portfolio.com, Glamour.com,
Parade.com, and Self.com.
Brightcove
informs that using its platform, Conde Nast has unveiled a broad range
of new video offerings at the Wired.com website from contextual clips
within news stories to full-screen, broadcast-quality feature
programming.
The
Portfolio.com website, which launched this summer with Brightcove, has
also expanded its online video content with new video clips including
original business news, analysis, strategy and advice which can be
shared via email and blogged from the website's video players.
The Glamour.com
website re-launched in August with new video channels on key topic areas
including fashion, beauty, sex love and life, and health & fitness.
Parade.com has deployed Brightcove for its Celebrity channel which
features Q&A's with celebrities, and plans are underway to roll out the
technology on other channels within the site.
These new
website video initiatives will be supported by online advertising sold
and managed by Conde Nast and Parade. Self.com re-launched in October
with a channel of how-to fitness videos and will introduce the site's
how-to beauty channel in December.
"Online video
has become an increasing focus for our digital media brands," said
Richard Glosser, executive director of emerging media, CondeNet, the
digital division of Conde Nast. "Expanding the online video available
through our websites is resulting in deeper engagement with consumers
and valuable new advertising inventory that we can bring to market.
Brightcove has been a powerful partner that has enabled us to improve
the access and discovery of our videos and significantly grow our online
video business."
"The Conde Nast
family of media brands represents some of the most well-respected and
widely-read publications and websites in the world," said Jeremy Allaire,
chairman and chief executive officer, Brightcove. "We are very excited
that Brightcove has been chosen to help expand their business with
online video and reach new audiences across the Web."
Under the terms
of the deal, Conde Nast website producers are using Brightcove 3, the
company's next generation online video platform, for publishing online
video, managing syndication and viral distribution, integrating
advertising, and launching consumer media campaigns for any of the
company's popular lifestyle-oriented digital media properties.
Over the coming
months, Conde Nast plans to launch Brightcove on sixteen additional
website properties, says Brightcove.
Brightcove is a
Software-as-a-Service (SaaS) business with operations in North America,
Europe, and Asia.
