Airtel Offers Hello Tunes
with a Social Touch
India’s mobile service
provider Bharti Airtel has decided to go with envIOWorks platform that
enables social marketing of mobile content to add social marketing to
its Hello Tunes service. The envIOWorks platform is supporting Airtel’s
Hello Tunes Manager, which is available for free download to Airtel’s
mobile consumers, which are claimed to be over 75 million.
How it works? Hello Tunes
Manager builds a social marketplace around Airtel’s Hello Tunes ringback
tone service. Users can instantly find out what tune they just heard or
review a history of recently-heard tunes, and send ratings, comments,
and requests to their friends.
With Hello Tunes Manager,
users can search the Hello Tunes catalog to find the latest choices,
receive recommendations from their friends or new tune promotions from
the envIOWorks platform.
“Our Hello Tunes service
lets our subscribers create and experience a personalized calling
experience for their friends – their social community,” said Sanjay
Gupta, chief marketing officer- Mobile Services Bharti Airtel.
envIO and Airtel released
the Hello Tunes Manager in a “soft launch” in the second quarter of 2008
and have seen exponential growth in service usage, propelled entirely by
the viral effect of social marketing, say the companies.
“Mobile content is
inherently social, and mobile users want a social experience around this
content. Our platform delivers this – and unleashes the power of social
marketing to accelerate discovery and consumption of all types of mobile
content,” said Prakash Iyer, founder and CEO of envIO networks.
This article first
appeared in the old version of My Techbox Online on Sept. 29, 2008.
Read the
original story with readers' comments
on
My Techbox Blog.
