Mobile Broadband Traveling Fast on
EV-DO Rev. A
The
CDMA Development Group (CDG) has revealed that CDMA2000 operators,
particularly those with CDMA2000 1xEV-DO Revision A (Rev. A) networks, are
continuing to see growth with their wireless data offerings, bringing
mobile broadband services to a number of markets around the world. Rev. A
is for providing users an affordable solution for high-speed Internet
access and mobile services. It also enables operators to build viable
business models.
CDMA2000,
according to CDG, delivers some of the highest ARPUs in the industry and
positions these operators for success, as they look to complement these
assets and services with mobile broadcast and next-generation broadband
technologies such as LTE and Mobile WiMAX.
In the
U.S., Verizon's total data ARPU is up to $12.58, representing 24.4% of
their total ARPU and a CAGR of 31.3%. The ARPU generated by Sprint's
CDMA2000 subscribers increased by 21% year-over-year to $14, representing
21.43% of their total ARPU.
In Japan,
KDDI continues to see wireless data ARPUs exceeding $20. LG Telecom
increased its ARPU by 18% since launching Rev. A.
In Europe
and Russia, CDMA450 operators are seeing ARPUs well above $50. For
example, Telefonica 02's non-SMS data ARPU now accounts for 43% of its
total ARPU in the Czech Republic. Since launching EV-DO in Russia,
Skylink's profits from high-speed broadband data services increased from
7% to 35%. In Norway, Rev. A is helping Nordisk Mobiltelefon get a 100%
return on their investment in less than two years with only 100,000
subscribers.
In Latin
America, Centennial's ARPU from its Rev. A network is one of the highest
in Puerto Rico, reaching $65 in a market where the average for its
competitors hovers in the $50s. Centennial's rising data revenue is around
$7.50 per user on a monthly basis.
In
Africa, Starcomm's Rev. A subscribers in Nigeria generate in excess of $80
ARPU — more than three times higher than $24.25, which is the combined
revenue generated from voice and data from its average subscribers.
Global
Rev. A network deployments and subscriber adoption are also growing, as 44
operators have launched Rev. A services and another 35 are in the process
of deploying the technology. Up to 19 EV-DO operators have gone straight
to Rev. A, bypassing the interim EV-DO Release 0 (Rel. 0) deployment
phase, as increased economies of scale for Rev. A devices and network
equipment deliver better end-user performance at a lower cost. Another 21
operators are following this trend, using Rev. A as their first mobile
broadband service offering.
Many Rev.
A networks are being deployed in emerging markets where Internet access
does not exist or is cost-prohibitive. Of the 44 worldwide commercial Rev.
A networks, 22 are in emerging markets, including Angola, the Democratic
Republic of Congo, Iraq (where all three Iraqi networks offer commercial
Rev. A services), Kenya, Mongolia, Nigeria, Tanzania, and Togo.
In North
America, there are 13 operators offering commercial Rev. A-based services,
with another eight in deployment. In Latin America and the Caribbean,
there are six commercial Rev. A networks and eight in deployment. There
are currently 68 commercial Rev. A devices from 28 suppliers, including PC
modem cards, USB thumb drives, mobile notebooks, tablet PCs, Wi-Fi
routers, machine-to-machine connections, embedded modules, wireless
desktop phones, smartphones, multimedia handsets, and touchscreen
communicators.
According
to CDG, CDMA2000 is the most widely deployed 3G technology, with 276
operators in 102 countries and territories serving more than 450 million
subscribers. With over 130 member companies, CDG is a trade association
formed to foster the worldwide development, implementation, and use of
CDMA2000 technologies.
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